Automotive body shop chain Maaco rolls out a “Join the Upside” musical campaign created by Charlotte-based ad agency Mythic and directed by Drew Kirsch of production company Tomorrow. In this spot titled “Old Red,” country music drives the fun as the story unfolds to a Nashville-inspired beat.
The commercial features a young woman not too thrilled about receiving a truck, “Old Red,” for free–because it looks a bit embarrassing with a faded paint job and numerous scratches.
But her adult benefactors implore her to see what Maaco can do–which serves as a cue for a highly enthusiastic Mr. Maaco, who appears on the scene, transforming the truck right before their eyes (“Old Red” becomes “New Red”), with an original, inspiring, uplifting country music interlude.
Music/sound house on the campaign was duotone audio group.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2024-02-17)
Credits
Client Maaco Agency Mythic Lee James, chief creative officer; David Olsen, executive creative director; Guerin Piercy, producer; Chris Grauwiler, associate creative director, design; David McClay, associate creative director, copy; Dixon Muller, Julia King, sr. copywriters; Sam Pouliot, art director; Rachel Cobb, EVP, strategy & planning. Production Company Tomorrow Drew Kirsch, director; Chris Zander, managing director; Brynne Copping, exec producer; Kevin Wall, line producer. Music & Sound duotone audio group Peter Nashel, creative director/founder; Ross Hopman, exec producer; Gio Lobato, producer; Dana Hom, director, music licensing; Andy Green, sound designer/mixer; Greg Tiefenbrun, exec producer, audio post. Editorial PS260 JJ Lask, editor; Rana Martin, exec producer; Dylan Scott, producer; Yoko Lytle, finishing producer; Mark Popham, Stephanie Issacson, Flame artists. Color Company 3 Bryan Smaller, colorist; Mario Castro, exec producer.
This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.
Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.
“With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”
In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More
