An upbeat song serves to heighten the impact of the tragedy that's unfolding before our eyes in this PSA depicting a teen's heroin overdose.
Mix Kitchen, Chicago, was the music/sound house, working closely with agency Schupp Consulting, St. Louis.
The PSA debuted in the St. Louis area market during the Super Bowl telecast.
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Credits
Music/Sound: Mix Kitchen, Chicago Craig J. Snider, lyrics and music supervision; Sam Fishkin, executive producer; Lauren Duski, vocals. Schupp Consulting, St. Louis Jessen Wabeke, copywriter, lyrics (in tandem with Mix Kitchen’s Snider); Audio Post: Mix Kitchen, Chicago Sam Fishkin, audio post mixer; Agency: Schupp Consulting, St. Louis; Production: Schupp Consulting, St. Louis Scott Ferguson, director
Climate change is increasingly affecting children’s access to quality education worldwide. In schools across multiple regions--especially in tropical and low-income countries--extreme heat waves have emerged as a silent barrier, undermining concentration, academic performance, and the physical and emotional well-being of millions of students and teachers. To make this invisible crisis impossible to ignore, UNICEF Brazil set up an immersive installation called “Unlikely Greenhouse” at the Esplanada dos Ministérios, a landmark avenue in Brazil’s capital where federal ministries and major civic demonstrations are located.
The installation transformed a life-size, scenographic classroom into a literal greenhouse heated to 38°C (100°F), simulating the temperatures many children already face in real classrooms during heat waves. By allowing visitors to feel the discomfort caused by extreme heat, UNICEF sought to demonstrate how rising temperatures are reshaping the basic experience of attending school and to reinforce the urgent need for climate adaptation within educational systems.
The concept is simple yet powerful: in numerous regions, temperatures are rising to levels that make healthy learning virtually impossible. Under such conditions, schools resemble greenhouses more suitable for cultivating heat-resistant plants than for fostering educational activities.
Beyond the physical experience, children who visited the greenhouse were invited to participate in educational activities about how climate change affects daily school life. The “Unlikely Greenhouse” project was conceived by ad agency Artplan in Brazil.
“‘Unlikely Greenhouse’ starts with a direct question: how can scientific data be transformed into an... Read More