An upbeat song serves to heighten the impact of the tragedy that's unfolding before our eyes in this PSA depicting a teen's heroin overdose.
Mix Kitchen, Chicago, was the music/sound house, working closely with agency Schupp Consulting, St. Louis.
The PSA debuted in the St. Louis area market during the Super Bowl telecast.
Music/Sound: Mix Kitchen, Chicago Craig J. Snider, lyrics and music supervision; Sam Fishkin, executive producer; Lauren Duski, vocals. Schupp Consulting, St. Louis Jessen Wabeke, copywriter, lyrics (in tandem with Mix Kitchen’s Snider); Audio Post: Mix Kitchen, Chicago Sam Fishkin, audio post mixer; Agency: Schupp Consulting, St. Louis; Production: Schupp Consulting, St. Louis Scott Ferguson, director
Creative agency ROSA PARIS has conceived of this bank ad that doesn’t look like a bank ad for Banque Populaire. The financial institution supports the creation of 200 new businesses every day across France--and that is reflected visually in this commercial with a mesmerizing metaphor of blooming flowers to symbolize the widespread impact of entrepreneurship and local growth.
This ode to flower power was directed by Thomas Calley and produced by Frenzy Paris. Calley’s 2023 film Le Règne Animal (The Animal Kingdom) won five Cesar Awards, underscoring that he’s a custom fit to bring this cinematic-style brand film to life.
“In our rapidly-evolving society, success is no longer just a personal achievement. It has become more collective, more local, and more sustainable. It’s no longer just about numbers or titles; it’s a human adventure that impacts those around us. This film is an anthem to entrepreneurship and a symbolic demonstration of the power an entrepreneur holds: the ability to improve the world around them,” said Jean-Patrick Chiquiar, co-founder, ROSA PARIS.
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