Filmmaker Joseph Kosinski (Oblivion, Tron: Legacy) directed via production house Reset this trailer designed to introduce a mainstream audience to Destiny and its in-game experience of planet-hopping adventures with their friends. Ad agency 72andSunny created this cinematic two-minute trailer centering on a Fireteam’s epic, action-packed road trip across our Solar System to face our enemies, take back what is ours and, in the end, Become Legend.
The trailer features the “Immigrant Song” by Led Zeppelin, a band notorious for rarely letting any of their music get licensed, let alone what’s arguably their most famous and iconic track.
The levitating AI character of the Ghost is voiced by Peter Dinklage (Game of Thrones, X-Men: Days of Future Past), who plays the same character in the game, which launches worldwide on Sept. 9.
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Credits
Client Activision/Destiny Agency 72andSunny John Boiler, CEO; Glenn Cole, chief creative officer; Matt Jarvis, chief strategy officer; Tom Dunlap, chief production officer; Sam Baerwald, head of production; Frank Hahn, executive creative director; Tim Wolfe, creative director/writer; Peter Vattanatham, creative director/designer; Garrett Jones, lead designer; Ryan Iverson, copywriter; Vincent Barretto, art director; Eric Rasco, sr. producer; Michael Quinones, production coordinator; Mike Parseghian, group brand director; Eli Hoy, brand director; Morgan Murray, brand manager; Kirbee Fruehe, brand coordinator. Production RESET Content Joseph Kosinski, director; Claudio Miranda, DP; Dave Morrison, managing director; Jeff McDougall, exec producer; Julien Lemaitre, producer. Costumes/Effects Legacy Effects J. Alan Scott, effects supervisor; Vance Hartwell, Aina O’Kane, Marilyn Chaney, Greg Smith, Won Song, key artists. Editorial Union Editorial/Circus Jono Griffith, editor; Jedidiah Stuber, assistant editor; Michael Raimondi, exec producer/president; Joe Ross, sr. producer. Visual Effects Digital Domain Eric Barba, chief creative officer/sr. VFX supervisor; Carla Attansio, sr. producer; Charles Bolwell, producer; Alex Michael, sr. VFX coordinator; Greg Teegarden, CG supervisor; Dan Akers, compositing supervisor; Steve Preeg, animation director; Eddie Smith, FX lead; Daisuke Nagae, CG lead; Viki Chan, on-set/data integration; Cody Williams, art director/AFX; Rich Flier, president, advertising & games; Scott Gemmell, exec producer/head of production. Sound Design Formosa Group Per Hallberg, MPSE, supervising sound editor; Philip D. Morrill, 1st assistant sound editor; Ann Scibelli, MPSE, Jon Title, MPSE, sound designers. Audio Post Rohan Young, mixer; Jeff Malen, assistant.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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