John Hillcoat of Serial Pictures directed this “Milk of the Land” spot for Silk Almond out of agency Lightning Orchard.
The ad shows us almonds being made into milk, a process rooted in nature–driven by a score deploying an adaptation of Daft Punk’s “Technologic” from music/sound house New Math, and sound design out of Wave Studios.
Client Danone US/Silk Almond Agency Lightning Orchard, Brooklyn, NY Jeff Kling, chief creative officer, copywriter; Jimm Lasser, Paige Whitaker, art directors; Caleb Jensen, copywriter; Donjiro Ban, Alison Dyer, Nate Cepis, design; Laura Janness, chief strategy officer; Sherri Levy, Christina Carter, producer. Production Serial Pictures, Los Angeles John Hillcoat, director; Violaine Etienne, founding partner/exec producer; Jennifer Gee, head of production; Jessica Cooper, line producer. Production Services, Australia Collider Olivia Hantken, exec producer. Editorial Exile Conor O’Neill, editor; Sasha Hirschfeld, exec producer; LauRenn Reed, sr. producer; Ling Chua, editorial assistant. Color MPC Mark Gethin, colorist; Meghan Lang Bice, exec producer; Diane Valera, sr. color producer. VFX a52 Urs Furrer, VFX supervisor; Dan Ellis, Sam Kolber, 2D VFX artists; Serena Noorani, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director. Animation Feed Me Light Denis Bodart, executive creative director; Ryan Goodwin-Smith, exec producer; Daniela Hornksov Sun, creative producer; David Botchey, production assistant; Erwin Rieffel, Julien Becquer, 2D animation; David Bauer, compositing. Music Song: “Technologic” by Daft Punk Music New Math, bicoastal Jared Hunter, James Harned, music arrangement; B Munoz, producer; Kala Sherman, exec producer. Sound Design/Audio Post Wave Studios, New York Aaron Reynolds, sound designer, mixer; Vicky Ferraro, exec producer.
To celebrate the 200th birthday of Johann Strauss II, the Vienna Tourist Board is launching an intergalactic premiere. The “Waltz into Space” mission will send Strauss’s masterpiece “The Blue Danube” into deep space.
For decades, “The Blue Danube” has been considered the unofficial “Anthem of Space,” famously immortalized in Stanley Kubrick’s “2001: A Space Odyssey”. Yet, surprisingly, this iconic Waltz by the famous Viennese composer was not included on either of the Voyager Golden Records--a collection of humanity’s greatest achievements, including a selection of 27 songs, that was sent by NASA to reach potential extraterrestrial life back in 1977.
On May 31 2025, Vienna will be setting the record straight in a campaign by agency Jung von Matt DONAU that amplifies its reputation as the city of music. In collaboration with the “Wiener Symphoniker” (Vienna Symphony Orchestra) and the European Space Agency (ESA), “The Blue Danube” Waltz will be broadcast to the farthest reaches of the universe, creating a timeless musical bridge between humanity and potential extraterrestrial life.
“The Blue Danube”, performed by the “Wiener Symphoniker” in Vienna at a special concert at Vienna’s MAK Museum on May 31, will be digitized and transmitted via the European Space Agency’s deep space communication facilities at Cebreros, Spain. The signal will continue indefinitely, traveling at the speed of light, and will surpass Voyager 1 in about 23 hours and 3 minutes.
To create awareness ahead of the mission, Jung von Matt created this humorous film that speculates on why “The Blue Danube” was not included on the Voyager Golden Records. The story revolves around the mission director (played by Adam... Read More
