John Hillcoat of Serial Pictures directed this “Milk of the Land” spot for Silk Almond out of agency Lightning Orchard.
The ad shows us almonds being made into milk, a process rooted in nature–driven by a score deploying an adaptation of Daft Punk’s “Technologic” from music/sound house New Math, and sound design out of Wave Studios.
Client Danone US/Silk Almond Agency Lightning Orchard, Brooklyn, NY Jeff Kling, chief creative officer, copywriter; Jimm Lasser, Paige Whitaker, art directors; Caleb Jensen, copywriter; Donjiro Ban, Alison Dyer, Nate Cepis, design; Laura Janness, chief strategy officer; Sherri Levy, Christina Carter, producer. Production Serial Pictures, Los Angeles John Hillcoat, director; Violaine Etienne, founding partner/exec producer; Jennifer Gee, head of production; Jessica Cooper, line producer. Production Services, Australia Collider Olivia Hantken, exec producer. Editorial Exile Conor O’Neill, editor; Sasha Hirschfeld, exec producer; LauRenn Reed, sr. producer; Ling Chua, editorial assistant. Color MPC Mark Gethin, colorist; Meghan Lang Bice, exec producer; Diane Valera, sr. color producer. VFX a52 Urs Furrer, VFX supervisor; Dan Ellis, Sam Kolber, 2D VFX artists; Serena Noorani, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director. Animation Feed Me Light Denis Bodart, executive creative director; Ryan Goodwin-Smith, exec producer; Daniela Hornksov Sun, creative producer; David Botchey, production assistant; Erwin Rieffel, Julien Becquer, 2D animation; David Bauer, compositing. Music Song: “Technologic” by Daft Punk Music New Math, bicoastal Jared Hunter, James Harned, music arrangement; B Munoz, producer; Kala Sherman, exec producer. Sound Design/Audio Post Wave Studios, New York Aaron Reynolds, sound designer, mixer; Vicky Ferraro, exec producer.
Apple released a new iteration of its Goalie Masks Made on iPad campaign--this time teaming up with National Hockey League (NHL) goaltender Sam Montembeault to create the goalie masks that young hockey players dream of wearing. NHL mask artists deployed iPad Pro and Apple Pencil Pro to design the dream masks in time for Canada’s marquee youth hockey event, the Quebec International Pee-Week Hockey Tournament. It’s a tournament which gives youngsters the opportunity to not only gain high visibility for their talents but also to compete on a huge rink in a professional arena before a large crowd. In this short film--directed by Jason Van Bruggen of production company Suneeva for agency TBWA\Media Arts Lab, Canada--among the young aspiring goalies we meet is a girl who wants the mask of a lioness, inspired by how she strives to protect her teammates, akin to guarding her cubs. Several young goalies in this film, including her, end up getting their dream masks. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2026/03/12144344/Made-on-iPad-Pee-Wee-Goalie-Masks.mp4"][/video] Read More
