This digital short details the economic and environmental advantages of switching from heating oil to natural gas for Con Edison customers. The message is lightened by animation director Bill Plympton’s signature quirky style.
A shimmering swirl of snowflakes becomes a whirl of dollar bills, a New York City highrise becomes a single-family home and a suburban cul-de-sac becomes a stovetop gas burner. Punctuating the short’s sepia-tone palette are several pops of bright blue: a furnace flame, a branded baseball cap and a hand-drawn version of the Con Edison logo.
Plympton teamed with The Napoleon Group on the short.
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Credits
Client Con Edison Animation Bill Plympton, director, art/animation. Production The Napoleon Group, New York. Chris Stetson, executive producer/writer; Ken Kresge, creative director; Perry Morton, Shelley Cheung, producers; Scott Stein, art supervisor; Norm Morales, storyboard artist; Shaun Reuter, editor; Stephane Guyot, audio engineer.
In a world full of speed, overstimulation and tech that delivers everything yet makes us feel very little, the real provocation is choosing to slow down.
That tension sits at the heart of the electric vehicle category. EVs have long been marketed as cutting-edge technological advancements, attracting early adopters eager to embrace the category. However, once they got behind the driving wheel, many discovered an experience that fell short of luxury: sterile, soulless, and overly simplistic.
For the launch of the 2026 Lexus RZ, Lexus and longtime agency partners Team One introduce a new creative chapter of “The Standard of Amazing” through a lens called “Electricity at Its Finest,” reframing electricity not as utility, but as a work of art.
With this hero film of the campaign, “Miles and Miles,” Lexus intentionally breaks from the frenetic pace of traditional automotive advertising. Instead of spectacle, it offers stillness. A single, quiet moment unfolds where a man savors two rarefied, electric objects: a plugged-in RZ and an impossibly modern turntable playing the timeless sounds of Miles Davis’ “Blue in Green.” Directed by Frédéric Planchon of Anonymous Content, the film is audacious in its simplicity and serves as an example of how electricity can create a seductively beautiful experience--less “iPad on wheels,” more emotional sanctuary.
“The new luxury are spaces and moments drenched in serenity. Engineered escapes from the rage-based attention economy. The RZ is designed to be part of that. A crafted counterweight to the outside world,” said Mark Koelfgen, executive creative director at Team One. “This film is about dwelling in the perfect moment. Timeless classics like Miles Davis in equilibrium with... Read More
