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    New Short: Toyota Yaris Hybrid’s “The Musical City”

    By SHOOTUpdated:No Comments2693 Views

    The Toyota Europe team at Saatchi & Saatchi has launched a Pan-European campaign for Toyota Yaris Hybrid. Called “The Musical City,” the campaign shows that driving the new Yaris Hybrid makes drivers so happy that they feel compelled to sing.

    For this centerpiece film for the campaign, the center of Prague was into a playlist by replacing the street names with song titles.  The Yaris hybrid stereo was connected to the GPS system and each time the car drove onto a different street, it triggered a new song according to the name of that street.  The drivers had the opportunity to choose what to sing by choosing which route to drive.  The best performers were selected to appear in the short which is being shown in Poland, UK, Czech Republic, Sweden, France, Hungary, Italy, Denmark, Germany and Spain.

    The short was directed by Jamie Rafn of Smuggler.

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    Credits

    Client Toyota Europe Agency Saatchi & Saatchi Europe Mondi Howards, Marie Hughes, producers; Theresa Risdon, business leader. Production Smuggler Jamie Rafn, director; Brendan Galvin, DP; Ray Leakey, producer. Production Services Unit and Sofa. Post Essence

    Video Tags:Jamie RafnSaatchiSmugglerToyota Yaris



    Top Spot of the Week: BBDO New York, Director Thomas Ormonde Show How Romance Stacks Up For A Pringles Snacker

    Thursday, April 9, 2026

    As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.

    This long-form version of the spot, a :60, is running on YouTube.

    Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”

     

     

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