Using Google’s familiar exploration tools, 72andSunny and MediaMonks created a means to walk through the Destiny in-game locations on Moon, Mars and Venus.
This trailer gives people a taste of what can be found through this innovative mapping of a video game. Users can step through each area and discover useful lore, gameplay tips and even a few hidden real-world and in-game incentives along the way.
Activision will release the new Destiny game on September 9.
Client Activision Publishing Agency 72andSunny Glenn Cole, chief creative officer; John Boiler, CEO; Matt Jarvis, chief strategy officer; Frank Hahn, executive creative director; Tim Wolfe, creative director/writer; Peter Vattanatham, creative director/designer; Garrett Jones, lead designer; Ryan Iverson, writer; Vincent Barretto, designer; Chip Davis, UX designer; Mike Parseghian, group brand director; Eli Hoy, brand director; Morgan Murray, brand manager; Kirbee Fruehe, brand coordinator; Tom Dunlap, chief production officer; Heather Wischmann, director of interactive production; Eric Bixon, executive producer; Celeste Jones, sr. producer. Production MediaMonks Chris Herrebrugh, sr. project manager; Jouke Vuurmans, executive creative director; Brook Downton, exec producer; Ricco Arntz, lead developer; René Drieënhuizen, sr. frontend developer; Michiel Brinkers, Arjan van Wijk, sr. frontend architects; Edgar Post, sr. developer; Arthur Dam, sr. creative technologist; Kjegwan Leihitu, Elbert Niezen, sr. designers; Pierre Nelwan, animation team lead; Jeremy Woons, Maxwell Reed, animators; Dave van Luttervelt, sound designer; Wesley ter Haar, COO; Richard Nieuwenhuis, director of operations; Mart Kolthof, TD; Chase Sillevis, backend developer; Stefan Wagtmans, quality assurance manager; Daniel Comolli, quality assurance engineer.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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