Old seemingly useless deck wood is turned into the world’s largest wooden yo-yo, a transformation made possible in part by Benjamin Moore’s Arborcoat stain. The Martin Agency even had a Duncan-sponsored yo-yo expert on site to help out with the mechanics and logistics. The six-foot, two-inch, nearly 400-pound yo-yo was documented from its initial design all the way to its final deployment in the desert, where it was dropped from a 100-foot crane. A parting slogan reads, “Make old wood young again.”
Directed by Jonathan Zames of Caviar, the video will be seeded online to reach both consumer and residential contractors through media and the microsite largestwoodenyoyo.com.
CreditsClient Benjamin Moore Agency The Martin Agency Joe Alexander, chief creative officer; Vanessa Fortier, sr. VP/group creative director; Dave Gibson, creative director/copywriter; Mauricio Mazzariol, associate creative director/art director; Christina Cairo, executive broadcast producer; Ashley Covington, project manager; Matt Mattox, group planning director; Kevin Rothermel, sr. strategic planner. Production Caviar Jonathan Zames, director; Kelly Bowen, head of production; Luke Ricci, exec producer; Kali Erin Niemann, producer. Editorial Whitehouse Josh Bodnar, editor; Kristin Branstetter, exec producer. Animation/VFX Eight VFX Audio Rainmaker Mike O’Connor, engineer/mixer.
Uncommon Creative Studio, Ecover Furnish Us With A Means of Sustainability: “The Rewear Chair”
Uncommon Creative Studio in London created this film which explains another of its creations--a beautiful, sustainable furniture design: “The Rewear Chair” for eco-pioneer Ecover.
Overwashing our clothes is bad for the planet. Anything that helps us wash less is a good thing. When you think about sustainability, you think about sacrifice for the planet. But the eco choice doesn’t have to be the difficult choice. Good design can turn innovation into beauty. With the right design, making the right choice is easy. And sometimes, it’s not even about changing our behavior. It’s about embracing something we already do, and realizing the power it has.
“The Rewear Chair” is a celebration and reappraisal of the laundry chair--turning an untidy habit into a joyful, interactive and multi sensory experience, encouraging us to wash less, and think more consciously about our laundry habits.
Handcrafted from sustainable materials, “The Rewear Chair” embodies both beauty and purpose. It is made from windfelled cedarwood, chosen for its natural deodorizing qualities, ensuring that clothes stay fresh without constant washing. The chair’s arms can be extended to hang up to a week’s worth of clothes, allowing garments to air out in an organized and stylish manner.
The bespoke chair will be showcased at Dutch Design Week taking place in Eindhoven from October 19–27.
In the last decade, one in five (21%) Brits have adopted greener laundry habits such as increasing the number of wears between washes, with a further six in ten stating they will be willing to change their laundry habits to reduce their carbon footprint.
Backed by the belief that sometimes the best wash for the planet is no wash, Ecover is continuing its... Read More