Old seemingly useless deck wood is turned into the world’s largest wooden yo-yo, a transformation made possible in part by Benjamin Moore’s Arborcoat stain. The Martin Agency even had a Duncan-sponsored yo-yo expert on site to help out with the mechanics and logistics. The six-foot, two-inch, nearly 400-pound yo-yo was documented from its initial design all the way to its final deployment in the desert, where it was dropped from a 100-foot crane. A parting slogan reads, “Make old wood young again.”
Directed by Jonathan Zames of Caviar, the video will be seeded online to reach both consumer and residential contractors through media and the microsite largestwoodenyoyo.com.
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Credits
Client Benjamin Moore Agency The Martin Agency Joe Alexander, chief creative officer; Vanessa Fortier, sr. VP/group creative director; Dave Gibson, creative director/copywriter; Mauricio Mazzariol, associate creative director/art director; Christina Cairo, executive broadcast producer; Ashley Covington, project manager; Matt Mattox, group planning director; Kevin Rothermel, sr. strategic planner. Production Caviar Jonathan Zames, director; Kelly Bowen, head of production; Luke Ricci, exec producer; Kali Erin Niemann, producer. Editorial Whitehouse Josh Bodnar, editor; Kristin Branstetter, exec producer. Animation/VFX Eight VFX Audio Rainmaker Mike O’Connor, engineer/mixer.
International healthcare company Bupa has launched “Health Stories,” a global campaign aimed at breaking down the barriers that prevent people from talking about their health.
The reluctance of people to open up about health is a global issue across countries, cultures and socio-demographic groups. But speaking up about health concerns can help people access medical and emotional support earlier, reduce feelings of stress and isolation, and can lead to improved outcomes.
Developed in partnership with creative agency Redwood@AMV, the campaign invited six people on their own unique health journeys to share the moment they first opened up about their condition.
The campaign offers intimate insights into life-affirming stories of personal courage, resilience and triumph, exploring how talking about physical and mental health can have transformative long-term positive effects. These include navigating chronic conditions like Crohn’s disease and endometriosis, living with ADHD or limb difference, and surviving cancer--alongside a powerful account from Black Ferns international rugby player Ruby Tui on mental health.
The launch comes as new research from Bupa reveals that 82% of people believe that talking about health experiences can support physical and mental health. Despite this, nearly one in two people (49%) say they have avoided addressing a health concern. Of those, over a third (39%) did so because they didn’t think it was serious, or were unsure if they needed a healthcare professional, and a quarter (24%) due to embarrassment or stigma.
Shot by documentary filmmaker Dorothy Allen-Pickard, the aim of the films--including this two-minute piece--is to drive awareness and spark new conversations about health around the... Read More
