Oh Yeah Wow’s Darcy Prendergast via Caviar Brussels directed this digital video for Grey London. We are taken through the decades as man’s grooming habits have changed dramatically–from the “Pepe Le Pew” mustache to the handle bar. We see these changes on the face of a single stationary guy (model Bobby Sabel).
Gillette has been there all along and has changed with the times over the past century. Now the brand, which has adapted to all the styles, has introduced Gillette BODY in response to the latest trend, body shaving. Gillette BODY is the brand’s first razor built for the terrain of the male body.
CreditsClient Gillette BODY Agency Grey London Will Adam, creative director; Dominic Butler, copywriter; Liam Riddler, art director; Emma Fasson, producer. Production Caviar Brussels Oh Yeah Wow, director; Geert De Wachter, producer; Steven Frederick, DP. Editorial Helena Overlaet-Michiels, editor.
Top Spot of the Week: Samsung, BBH Singapore, Director Rhys Thomas Get Fit For A Surf Holiday
Samsung’s new global campaign from BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story of a young professional couple who compete to get fit for a surf holiday.
Titled “A Samsung Health Story: Racing to Fiji,” this film taps into Gen Z’s wellness dilemma and the fact that they can often find health information overwhelming; in particular, BBH Singapore took inspiration from young people who reference their “quarter life crisis” on social media. This film tells the story of Stacey and Steve who decide to go surfing in Fiji, something they did five years ago but haven’t done since they started their jobs. However, there’s one problem: they need to get fitter first.
Featuring a range of Galaxy products powered by Galaxy AI, they rebuild their fitness to prepare for the trip, competing playfully to spur each other on. We see them comparing their Energy Scores (a new feature on the Samsung Health app), recording their runs and swims on their Samsung Galaxy Watches, trying and failing to get fit at work and on their commutes and striving to improve in the run up to the trip. When they get there, however, there’s a fun twist, and the film ends on a cliffhanger.
The ad is expected to be the first in a series, which will develop the characters and their “world” in future episodes. This longform (two-and-a-half-minute) version of the spot delves deeper into the storytelling, in a fresh approach for Samsung’s product campaigns, while the shorter edits focus on driving exposure to specific features.
BBH Singapore also leaned into the entertainment aspect of the spot; it was directed by comedic specialist Rhys Thomas at Stink Films, who has a major TV background. Best known for his work on Saturday Night... Read More