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    Niclas Larsson Directs “Song of The Open Road” For Volvo, Grey NY

    By SHOOTUpdated:No Comments19752 Views

    Drawing inspiration from Walt Whitman’s “Song of The Open Road” poem, this short film introduces us to a writer who too is seeking inspiration as he grapples with his latest work, which he shares in draft version with an interested waitress.

    As the writer’s story unfolds–narrated by actor Josh Brolin–we see the opportunity for adventure on the open road, which dovetails with what one can experience in the new Volvo S90 luxury sedan.

    Niclas Larsson directed via Anonymous Content/Iconoclast for agency Grey New York, with cinematography by Oscar-nominated Jeff Cronenweth, and music from Hollywood composer Dan Romer. 

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    Credits

    Client Volvo Agency Grey New York Andreas Dahlqvist, chief creative officer; Matt O’Rourke, executive creative director; Denise O’Blenes, art director; Walt Whitman, writer (poem “Song of the Open Road”). Production Iconoclast/Anonymous Niclas Larsson, director; Jeff Cronenweth, DP. Executive Production Townhouse Bennett McCarroll, Townhouse president; James McPherson, director of integrated production; Lauren Tuttman, Erik Iverson, producers; Jacob Herman, assistant producer; Josh Rabinowitz, director of music; Ben Dorenfeld, music producer. Editorial UpperCut Alvaro Del Val, editor. Music Dan Romer, composer. Original song: "The East and West Are Mine"  Audio Post Heard City, New York Dan Flosdorf, mixer. Principal Talent John Meyer; Josh Brolin (voiceover).

     

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Anonymous ContentGrey New YorkIconoclastJeff CronenwethNiclas Larsson



    The Best Work You May Never See: Director Martin Werner and Courage Team On A Finger Lickin’ Good KFC Canada Spot–With An Apology To Table Manners

    Monday, July 14, 2025

    KFC Canada launched a cheeky new creative campaign, “Sorry Manners,” that throws polite dining decorum out the window and proudly celebrates the unapologetic joy of indulging in Finger Lickin’ Good chicken. The new work, developed in collaboration with Toronto-based creative agency Courage Inc., playfully challenges table manners, vividly reminding the world that fried chicken is meant to be eaten hands-first--the KFC way.

    Set against the prim and proper backdrop of what could only be described as a Bridgerton-esque dinner party, “Sorry Manners” turns refined dining rituals upside down as guests abandon etiquette in favor of devouring KFC with their hands--because when it comes to food this crave-worthy, holding back isn’t an option.

    “This campaign was born from a simple but powerful truth: KFC is not something you nibble politely,” said Dhaval Bhatt, chief creative officer at Courage Inc. “One of the things I love about this campaign is that it’s simple, it’s fun and it finds a fresh, attention-grabbing way to build on one of the oldest and iconic taglines in our business, ‘It’s Finger Lickin’ Good’. It isn’t really an apology, it’s a declaration.”

    Directed by Martin Werner via Partners Film and lensed in Prague, the spot is driven by creative which leverages historic architecture and period-centric design elements across costume and film, to elevate the visual storytelling--highlighting the contrast between elegance and indulgence, restraint and pure, delicious abandon.

    “There’s something surreal and hilarious about directing a KFC spot in a centuries-old castle in Prague. The actors in those surroundings, powdered wigs, and corsets, sat in great contrast to ravenously devouring the... Read More

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