Nike is introducing the IOC Refugee Olympic Team onto the world stage, teaming with Wieden+Kennedy Amsterdam to create this anthem film titled “Watch Where We’re Going.”
Directed by Vellas via production company 100%, the film features four members of the IOC Refugee Olympic Team–boxer Cindy Ngamba, Judoka Mohammad Rashnonezhad, cyclist Eyeru Gebru and 800m runner Perina Lokure Nakang–and puts their resilience, hard work, and athleticism at the center of the conversation, showing the world that this is a team defined by what they do and where they’re going. This serves as their answer to the question, “Where am I really from?
CreditsClient Nike Agency Wieden+Kennedy Amsterdam Eleanor Thodey, president; Susan Hoffman, chief creative officer; Nick Docherty, chief strategy officer; Craig Williams, Evgeny Primachenko, creative directors; Ana Blanes, art director; Maya Halilovic, copywriter; Jaime Tan, head of production; Khalid El Khouani, sr. producer; Salt Ibraeva, Stephane Fevrier, producers; Joe Favre, sr. design manager; Lucille Fenouil, designer. Production Company 100% Vellas, director; Farhad Ghaderi, DP; Natalie Wetherell, producer; Job Sanders, exec producer; Gijs Determeijer, owner; Stuart Butterworth, production manager. Production Services Company, Spain Rebolucion Kenya Ginger Ink, service production. Editorial Trim Fouad Gaber, editor; Helena Teixeira, Anders Mills, assistant editors; Polly Kemp, offline producer. Audio Post/Sound Design Grand Central Recording Studios Raja Seghal, sound designer/mixer; Tom Keats, additional sound design. Music Written & performed by Cliff Martinez & Mac Quayle; Published by Gaumont/Wild Bunch/Editions La Marguerite/Velvetica Music/ Collect!© Music Publishers B.V. Music Production Mr Pape VFX/Postproduction Guillaume Weiss, VFX lead; James Marshall, VFX artist; Tom Mangham, colorist; Holly Tidwell, producer.
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More