Nissan and Nissan United have unveiled their latest brand documentary, directed by Romain Staropoli for TBWA\Paris.
Titled Last to Legends, this nearly 12-minute documentary covers Nissan’s pursuit of a world championship in Formula-E racing–sharing the trials, tribulations, setbacks and ultimate triumph.
The process takes us from losing every race and parting ways with star driver Oliver Rowland to serious self-assessment, asking the right questions and making the right decisions–underscoring that resilience is a big part of attaining success.
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Credits
Client Nissan, Nissan United Agency TBWA\Paris Philippe Rachel, Carl Harborg, executive creative directors; Pierre Regnier, sr. artistic director; Darren Rosenberg, sr. copywriter; Julien Averty, head of productions; Olivier Grosman, executive producer; Tom Lavisse, postproduction supervisor. Production Romain Staropoli director; Victoire de La Maisonneuve, Victoria Baux, editorial managers; Laurent Cannizzo, line producer; Mathieu Mondoulez, DP; Emmanuel Jarrige, sound engineer; Cathy Veillet, makeup artist; Vincent Staropoli, editor; Caroline Mommejat, editor assistant. Color Grading Planimonteur Vanessa Colombel, colorist. Sound Mix/Sound Design Bossons Music Artlist Special Thanks To: Dark horses & Concept 80
Fresh off Lay’s 2025 beloved Super Bowl spot, “The Little Farmer,” and a global brand refresh, comes a brand-new commercial airing in the first half of the big game on Feb. 8.
Titled “Last Harvest,” the new emotionally driven ad follows a father-daughter potato farming duo as they pass down generations of potato harvesting knowledge, showcasing a true legacy in the agriculture community. Academy Award winner (Jojo Rabbit) Taika Waititi directed “Last Harvest” via production house Hungry Man for agencies Highdive and Frito-Lay in-house shop D3. Waititi brought his signature storytelling style to this year’s Lay’s ad, just as he did with “The Little Farmer.”
Set against a moving rendition of “Somewhere Only We Know” (originally recorded by English rock band Keane), “Last Harvest” weaves through heartfelt flashbacks, shining a light on the family-owned farms behind many of Lay’s potato chips.
“Last Harvest” was inspired by Neumiller Farms in Illinois, a family farm that Lay’s parent PepsiCo has worked with for decades. It’s a third-generation potato and vegetable farm now run by father and daughter team Tom Neumiller and Katie Floming, who grow 3,500 acres of potatoes annually. Their farm plays a vital role in the Lay’s story, with Tom now guiding Katie as she prepares to lead the farm’s next chapter.
