Coming out of quarantine during the pandemic necessitates making some adjustments as evidenced by this Snickers spot in which a man is dressed for a Zoom meeting–when instead his visitors show up in person. As his wife and guests look on in amazement at this less than casually attired guy, the ad ends with the line “Maybe You Just Need A Snickers.”
The comedy commercial’s premise remains true to the brand’s long-running campaign depicting people who aren’t acting like themselves and need a Snickers.
Titled “First Visitors,” the :15 was directed by Jess Coulter of production house O Positive for agency BBDO New York. Coulter is an alum of the 2019 17th Annual SHOOT New Directors Showcase for Dunkin's "Drag."
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Credits
Client Snickers Agency BBDO New York David Lubars, chief creative officer; Scott Mahoney, Dan Oliva, creative directors; Gianfranco Arena, Peter Kain, executive creative directors; Amy Wertheimer, EVP, group executive producer; Star Wingate-Bey, associate producer. Production O Positive Jess Coulter, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, producer; Brian Lannin, DP. Editorial/Post Mackenzie Cutler Mike Leuis, editor; Franklin Ponce, assistant editor; Gina Pagano, producer; Sam Shaffer, mixer. Color Company 3 Tim Masick, colorist
Once again, this holiday season, BBDO New York and the American Red Cross have launched a campaign underscoring the urgent needs of families disrupted by disasters--something that occurs every eight minutes across the country, over 7,000 times during the
holidays alone.
Running on TV and online through December, the campaign include this PSA titled “Packing,” directed by Anthony Frattolillo via One Free Play. The spot begins with a family that appears to be preparing for a trip. But the mood shifts dramatically when it is revealed the reason they are really packing is an imminent wildfire, and that they are evacuating to a Red Cross shelter. The spot ends with a call to action: “They’re relying on us. We’re relying on you. Please donate.”
BBDO associate creative director Nicole Dombey shared, “I experienced an evacuation as a child, and I’ll never forget the quiet confusion of that moment. As a team, we wanted to capture that mix of innocence and uncertainty families feel in those moments.”
Director Frattolillo stated, “I’ve packed that same car three times, sat in that same traffic jam, worrying about my safety and the safety of my family, thinking we might not see home again. So when we made this film, I wanted people to feel what that moment is really like, the fear, the uncertainty, and the hope that someone will be there when you need them most.”
