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    O2 and VCCP’s faith Agency Scam The Scammers With AI Granny

    By SHOOTNo Comments886 Views

    With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what’s billed as a first-of-its-kind campaign to fight back against scammers.

    At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.

    The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.

    Phoney fraudsters–including many posing as some of the UK’s most trusted businesses–thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.

    Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.

    O2 and faith worked with leading U.K. scambaiter Jim Browning to ensure Daisy was armed with the best information and tactics that kept some phone scammers on the line for more than forty minutes – having followed Jim’s expert advice on how to attract dodgy calls.

    This campaign film features Love Islander Amy Hart, who in real life fell victim to a scam herself.

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    Credits

    Client O2, Virgin Media Agencies VCCP and faith Ben Hopkins, Morten Legarth, creative directors (faith); Chris Birch, Jonathan Parker, executive creative directors (VCCP); David Masterman, deputy executive creative director (VCCP); James Lucking-Pham, Filipe Birck, sr. creatives; Lotte Jones, planning director; Pip Seymour-Judd, integrated creative producer; Charlotte Borrell, executive producer; Richard Guy, Hannah Chitty, producers; Finlay Macaulay, post producer; Phil Beaman, technical director; Gabriele Lanzafame, prompt & diffusion model engineer; Ravi Patel, project director; Kerry Howell, managing partner, tech; Faith leadership: Michael Sugden, CEO; Michael Lee, chief strategy officer; Alex Dalman, managing partner & head of social & innovation. Design Girl&Bear/Artlab James Perry Artlab manager; Yasmine Moridi, resource manager; Tom Loach, design director; Matt Montgomery-Taylor, Leila Amin, sr. designers.

    Media Type:Commercial: Television
    Video Tags:AIfaithVCCP



    Director Evan Silver, Indie Agency TiNY Battle Doggie Bad Breath With A Humorous “Mintervention”

    Monday, August 10, 2026

    Minties® is taking on dog breath again. And this time, it’s personal. Back in November, PetIQ’s Minties boldly declared “Dog Breath Is Over” in a newsbreak-style ad that introduced Minties FreshBitesTM--a line of innovative, chewy dog dental treats with that can be offered throughout the day for a long-lasting chew, so nothing gets between you and your dog in your closest moments. America responded by buying new Minties FreshBites by the millions, exceeding the brand’s most optimistic forecasts. So Minties and independent creative agency TiNY (the team behind the “Dog Breath Is Over” campaign) are following up on this story. And this time, it starts at Minterventions.com. “‘Dog Breath Is Over’ was the big message,” said Jissan Cherian, PetIQ’s chief marketing fficer. “Minterventions makes the message personal. If you’ve got a dog with stinky breath, we want to hear from you.” TiNY turned out two new spots for the Minterventions phase of the campaign. The first is this one titled “Cabbage” which features a dog named Mollie and an extendable hand. Why the extendable hand? “Mollie’s breath smells like she ate a skunk (who also has bad breath).”. A voiceover then asks the question at the center of the campaign: “Does your dog need a Mintervention?” Minties FreshBites is the answer, of course. Both spots were directed by Evan Silver of Reform School and edited by Tina Mintus out of Northern Lights in New York City. (Silver is an alum of SHOOT’s 2007 New Directors Showcase.) “It starts with a real, relatable problem,” said Mike Rovner, TiNY partner and chief creative officer. “That’s the TiNY way--we help clients build worlds they can live in. Once you set up the rules of the world, you can have... Read More

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