This action-packed, lightly branded short film titled Lifeline, from Ogilvy & Mather for client Qualcomm, stars Olivia Munn (Magic Mike, The Newsroom, New Girl) and Leehom Wang (the “Justin Bieber” of China).
Wang stars as Kai who sets out to rescue his missing girlfriend (Munn) with the help of Qualcomm mobile device technology. This entertainment piece serves to highlight the power of the Qualcomm Snapdragon 820 mobile processor. The majority of the film is shot in Mandarin with English subtitles as a way to appeal to and drive awareness of the technology within the Chinese market, among a larger global audience.
Armando Bo (an Original Screenplay Oscar winner for Birdman) directed the 30-minute online film via Anonymous Content.
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Credits
Client Qualcomm Agency Ogilvy & Mather Teddy Lynn, chief creative officer; Mark Himmelsbach, president, content & social; Aaron Mosher, David Yankelewitz, group creative directors; Bastian Baumann, Chris Rowson, creative directors; Andrew Miller, Lauren Van Aswegen, sr. art directors; Peter Nordstrom, Dan Winikur, Tim Stiefler, copywriters; Robyn Makinson, Weston Doty, Joao Magalhaes, Austin Hoyt, designers; Matt Bonin, chief production officer; Nicole Severi, producer, special projects; Karl Westman, director of music; Patrick Oliver, music producer; Dan Kawasaki, director, user experience; Sebastian Aresco, director, project management. Production Anonymous Content Armando Bo, director; Vincent Landay, producer; Eric Stern, exec producer; Javier Julia, DP.
Olivia Wilde directed a trio of “Mac to School” spots for Apple and agency TBWA\Media Arts Lab, Los Angeles, including this “Pointed” film in which a student laid out in his dorm room upper bunk bemoans the seemingly overwhelming task before him--having to make sense of voluminous biochemistry class notes and somehow distilling them down to their essence.
However, a fellow student working from his lower bunk roost is able to do just that with relative ease, deploying Summarize in Writing Tools, powered by Apple Intelligence, on his MacBook Air. Key points from extensive class notes become readily accessible.
Wilde, who's directed such features as Booksmart and Don't Worry Darling, helmed the Apple campaign via production house Anonymous Content. The spots were lensed by Oscar-winning (Mank) cinematographer Erik Messerschmidt.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/05/14114312/Mac-Pointed-Apple.mp4"][/video] Read More
