For the first time, a young man, Daniel Parinas, invites his friends to meet his family at a get-together fueled by a “recipe for magic”: Pancit, oxtail and ice-cold Coca-Cola.
This “Like Family” film for Coke out of Ogilvy New York and Hogarth New York depicts the joy of family and friends coming together for the first time. The music too is part of the celebration–created by Yessian Music, with Samuel Bellingham and Jeff Dittenber serving, respectively, as composer and director of sound design.
Credits
Client Coca-Cola Agency Ogilvy New York Peter Nordstrom, Jonathan Yurek, creative directors; Laura Ting, associate creative director. Production Agency Hogarth New York Tania Sethi, chief production officer; Dena Lenard, Bronwen Lonsdale, executive producers. Music & Sound Design Yessian Music New York Samuel Bellingham, composer; Jeff Dittenber, director of sound design; Trevor Skerbe, additional sound design; Marlene Bartos, managing director/exec producer; Jerry Krenach, global head of creative development; Matt Nelson, exec producer; Jessica Glowacki, associate producer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Vinyl Mix, New York Weston Fonger, mixer; Angelina Powers, audio post producer; Marlene Bartos, managing director/exec producer.
Tom Tagholm of Various Films directed this moving piece for the U.K.’s Department of Health and Social Care (DHSC) out of creative agency MullenLowe UK.
Focused on adult social care, the public service film delves into the world of care providers and how they connect with those they help. We feel how gratifying it is to assist people in daily tasks, the value it brings to their lives--and to the lives of those who provide this special care.
It’s a special career for people who might not have previously considered the role. It’s about a fulfilling job that fulfills lives. There’s a shared, reciprocal energy that emerges from working together in this way.
Capturing this dynamic and doing justice to this human story grew out of the creatives and filmmaker spending an extended amount of time in this world--long before any scheduled lensing. At this juncture, there were no cameras, just getting to know those involved--sharing tea and chatting, driven by a curiosity about life.
And this facilitated down the line the capturing of real human stories--trying not to get in the way of the natural rhythms of these special relationships as they unfolded. The mission was to recognize and capture all this--and in some cases uncover the significant moments and feelings inside of an apparently normal day. At the same time, the role of adult special care providers isn’t sugarcoated. There are challenges on both sides of the relationship. Yet there is a magic to the seemingly mundane, practical beats in a life--getting from point A to point B, answering emails, shopping, the daily tasks where the connection felt the most vivid and inspiring. One such task was seeing a man in a kitchen, cutting an onion for the first time, experiencing the joy of cooking.
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