People are put in animated environments and on wild animated rides in this spot which "revs things" up in terms of fashion and style. MassMarket served as VFX/animation house. Roman Coppola of The Directors Bureau directed. Agency is Chandelier Creative, NY.
CreditsClient: Old Navy Agency: Chandelier Creative, New York. Sara Fisher, managing director; Jill Andresevic, producer; Zan Goodman, Michael Scanlon, art directors; Richard Christiansen, executive creative director. Production Company: The Directors Bureau Roman Coppola, director; Lisa Margulis, Elizabeth Minzes, exec producers; Eric Sedorovitz, producer. Postproduction: Color Collective Visual Effects: MassMarket Louisa Cartwright, EP; Jeff Wolfe, Bridgette Spalding, VFX producers/editorial producers; Lucas Borras, animation directors; Andy Baker, animation director/animator; Hattie Stewart, illustrations; Andy Rementer, type illustrations; Luca Vitale, Dennis Moran, Jessica Milazzo, Blake Patrick, Winnie Tom, Maya Edelman, Harry Teitelman, animators; Joe Ball, Zack Williams, Warren Paleos, Aska Otake, compositors; Cass Vanini, editor.
CarMax, The Martin Agency, Director Ulf Johansson Take Us To Car Dealership Run By Beetlejuice
CarMax, the used car retailer known for promoting “the way car buying should be,” understands that sometimes the best way to appreciate doing things the right way is by showcasing the wrong way. In collaboration with the Beetlejuice Beetlejuice team--which is elated given that the movie topped this weekend’s North American box office--CarMax is taking a playful approach to show what car buying shouldn’t be. Showing a family’s nightmarish car-buying experience by turning a character from the movie into possibly the most devious car salesman ever, the campaign, titled “BeetleMax: The Way Car Buying Shouldn’t Be,” humorously illustrates what to avoid when purchasing a car, highlighting CarMax’s commitment to providing a trustworthy and enjoyable car-buying experience for the whole family.
The campaign, concepted by The Martin Agency and directed by Ulf Johansson via Smith and Jones Films--includes this hero spot depicting a car dealership, Beetlemax, run by Beetlejuice himself.
“Beetlejuice is among Warner Bros. most beloved franchises and continues to be sought out by audiences of all ages. Theatrical partnerships with brands like CarMax and their BeetleMax campaign are exciting because they allow us to extend the cinematic world for moviegoers and offer an enhanced entertainment experience. We are thrilled to be partnering with CarMax in such an innovative and immersive way for Beetlejuice, Beetlejuice,” said Dana Nussbaum, EVP of worldwide marketing for Warner Bros. Pictures.
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