Teaming with creative agency partner OMC, consisting of DDB Chicago and Critical Mass, Skittles rolled out a campaign to playfully spotlight what is often dubbed “Gen Z’s commitment paralysis” by asking them to commit to their love for the brand in the most extreme ways possible.
Case in point is this spot titled “Youth,” directed by Andreas Nilsson of Biscuit Filmworks. The film introduces us to a grandson who willingly gives up his youth to his grandma in exchange for her delicious fruity Skittles. It’s a unique and twisted take on commitment that perfectly embodies the Skittles brand.
Colin Selikow, chief creative officer, DDB Chicago, said, “We’re thrilled to create another iteration of our ‘Verb the Rainbow. Taste the Rainbow’ platform, bringing a new way to connect with Gen Z in the absurd fashion Skittles is famous for. Our latest film “Youth” brings a classic Skittles vibe to a new generation of fans, giving them the most nonsensical way to commit to the brand.”
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Credits
Client Mars Wrigley, Skittles Agency OMC (DDB Chicago and Critical Mass) Jaime McGill, head of strategy; Kathryn Swiston, group strategy director; Colin Selikow, chief creative officer; Andrew Lavery, VP, executive creative director; Brian Culp, Katie Bero, group creative directors; Jeff Hodgson, Eli Ferrer, creative directors; Annie Larimer, head of production; Katie Shutt, sr. producer. Production Company Biscuit Filmworks Andreas Nilsson, director; Shawn Lacy, founding partner; Holly Vega, exec producer; Jeff McDougall, producer; Sean Moody, head of production; Peter Deming, DP; Francois Jordaan, production designer. Editorial Cut+Run Ben Campbell, editor; Conor O’Sullivan, Lawrence Lakshmanan, assistant editors; Amburr Farls, managing partner/exec producer; Brady Fiero, head of production; Brian Mulvey, Ellie Ware, producers. Postproduction/VFX BaconX Jonas Drehn, VFX supervisor/on-set supervisor; Lorene Lescanne, exec producer; Rike Gjerlov Hansen, head of production; Morten Stahlhut, VFX producer; Hannibal Lang, colorist; Oliver Buus, lead compositor; Mikkel Hansen, Warwick Campbell, Dan Dirckinck-Holmfeld, Kai Hauswirth, compositors; Thomas Haas-Christensen, CG lead; Andriy Bilichenko, Victor Skarbye, Niels Träff, Rickard Didriksson, Marie Alsing, CG artists; Soren Knudsen, Oliver Wozny, conform; QL Beans, matchmove. Finishing Significant Others Justin Brukman, managing director; Alyssa St. Vincent, exec producer; Alexandra Leal, head of production; Dirk Greene, executive creative director; Phil Brooks, head of design; Nico Johnson, jr. VFX artist; Kogan Li, VFX assist; Caroline Goujard, sr. VFX producer; Kyla Amols, VFX producer; Hoa Vu, associate producer. Audio Omnicom Studios Justin Mayer, mixer/sound designer; Tom Syoen, studio producer.
Heineken® is bringing a new approach to fan connection this summer. Whether it be music, movies or sport--only the biggest fans keep their old tickets as mementos. Now, Heineken is bringing 23-time Grand Slam champion and Heineken 0.0 Global Ambassador Serena Williams’ biggest fans together by re-activating her past tickets for this year’s U.S. Open.
As an extension of Heineken’s “Fans Have More Friends” campaign and in partnership with the tennis icon, Second Serve Tickets revives tickets from any of Williams’ past U.S. Open tournaments for a chance to score a seat in the exclusive Heineken Suite at Arthur Ashe Stadium at the 2026 US Open.
Fans at the 2026 U.S. Open can also purchase limited-edition Heineken 0.0 cans inspired by the ticket designs from Serena Williams’ six US Open championship wins, available exclusively at the 2026 US Open starting Monday, August 24 (while supplies last) alongside the full Heineken portfolio.
Simon Dolsten of Dolsten & Co. directed this hero spot--from creative agency LePub New York--which meshes live action and animation with Williams in the starring role. Read More
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