This spot for Google Play x Diablo Immortal was made in Unreal Engine, produced by Impossible Objects for agency Omelet, with Yessian Music serving as music/sound house.
The Diablo Immortal video game comes to life on a cell phone screen in this playful piece directed by Joe Will (who also served as an EP) via Impossible Objects.
Client Google Agency Omelet, Culver City, Calif. Josh Smutko, group creative director; Paul Montes, creative director; Jimmy Barker, associate creative director/writer; Brianna Lohr, associate creative director/designer; Zeynep Taslica, head of production; John Riddle, Dieter Lebbe, executive producers/producers. Virtual Production/Previs/VFX Impossible Objects, Los Angeles Joe Sill, exec producer & director; Jerad Anderson, exec producer; Luc Delamare, virtual production supervisor & cinematographer; Jonathan Yomayuza, Unreal Engine technical director; Kevin Stewart, Unreal Engine operator; Eric Ro, live action line producer; Tye Whipple, live action production design; Daichi Sakane, environment artist; Chris Lesage, character rigging artist; Abraham Leal, Michele Ahn, character texture artists; Joan Borguno, Alex Alvarez, Tyler Mele, Maxi Keller, character animators. Color/Post Ethos Studios James Drew, exec producer; Natasha Sattler, head of production; Sasrah James, post producer; Brian Reiss, editor; Kaitlyn Battistelli, colorist. Music/Sound Yessian Music, Los Angeles David Gold, Katie Overcash, exec producers; Andy Grush, creative director; Marc Jacobs, composer; Lars Makie, music supervision; Jeff Dittenber, sound design & logo sound mnemonic design; Ben Lantz, sound design; Farin Hoover, additional sound design & music edits; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Lime Studios, Santa Monica, Calif. Joel Waters, mixer; Collin Thomas, audio assistant; Susie Boyajan, exec producer; Kayla Phungglan, sr. producer.
Brazilian cosmetics company O Boticário has launched its Christmas campaign with a five-minute short that seeks to spark reflection on intra-family stress and the impact that words can have on our closest relationships. The inspiration came from a poll sponsored by the brand, conducted by consulting firm On The Go. The results revealed that 86% of Brazilians have been the victims of family bullying, but just 17% of them discuss the issue openly.
The film, created by AlmapBBDO, São Paulo, and directed by YOUTH of production company THE YOUTH, portrays the scenario laid out in the poll: the commonest kinds of family bullying are related to comments about physical appearance (50%) and comparisons between relatives (80%). We meet Camila, a young woman who flips through an album of Christmas photos only to be reminded of harsh comments from loved ones--especially her godmother, whose jabs about her body and appearance cast a shadow over family gatherings and wound up reinforcing rigid beauty standards.
“It’s not an easy topic to approach, and that’s why it’s so necessary,” explained Carolina Carrasco, director of branding and communications for O Boticário. “With this campaign, we’re able to reinforce just how important positive words can be, especially since 71% of people who’ve been bullied believe that affectionate gestures and comments can positively transform family relationships. That’s why we’d like to invite people to show their love out loud, and to leave marks of love.”
To encourage those behaviors and show the power of words this Christmas, O Boticário has created the concept “Words leave marks--let them be of love.” The film shifts between past and present, moving toward reconciliation as it shows just how... Read More
