OpenAI launched ChatGPT’s first large-scale brand campaign, designed to showcase how people are using ChatGPT in everyday ways to learn, create, and grow. In this :30–one of three spots in a package directed by Miles Jay of production house SMUGGLER for agency Isle of Any–a young man looking to build arm strength wants to be able to do multiple pull-ups by the fall. We see him starting out his training, supported by the regimen introduced to him via ChatGPT.
The three films, including “Pull-Up,” were inspired by real use cases–with Jay capturing authenticity in quietly profound windows of self-discovery,
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2025-10-08)
Credits
Client OpenAI Elke Karskens, head of international marketing; Zach Stubenvoll, head of creative; Michael Tabtabai, VP global creative. Agency Isle of Any Laurie Howell, Toby Treyer-Evans, chief creative officers, co-founders. Production Company SMUGGLER Miles Jay, director; Patrick Milling-Smith, Brian Carmody, Drew Santarsiero, exec producers; Sue Yeon Ahn, managing director; Stephanie Bruni, producer; Yianni Papadopoulos, production supervisor; Rafaela Hess, commercial coordinator; George Nessis, 1st AD; Arseni Khachaturan, DP; Florencia Martin, Natalie Ziering, production designers. VFX Blacksmith NY Iwan Zwarts, partner; Colin Moneymaker, exec producer; Perry Tate, head of production. Color Grade Ethos Studio Dante Pasquinelli, colorist. Editorial Cartel Leo Scott, editor. Sound Design & Mix Wave Studios Aaron Reynolds, ECD, sound design.
Heineken® is bringing a new approach to fan connection this summer. Whether it be music, movies or sport--only the biggest fans keep their old tickets as mementos. Now, Heineken is bringing 23-time Grand Slam champion and Heineken 0.0 Global Ambassador Serena Williams’ biggest fans together by re-activating her past tickets for this year’s U.S. Open.
As an extension of Heineken’s “Fans Have More Friends” campaign and in partnership with the tennis icon, Second Serve Tickets revives tickets from any of Williams’ past U.S. Open tournaments for a chance to score a seat in the exclusive Heineken Suite at Arthur Ashe Stadium at the 2026 US Open.
Fans at the 2026 U.S. Open can also purchase limited-edition Heineken 0.0 cans inspired by the ticket designs from Serena Williams’ six US Open championship wins, available exclusively at the 2026 US Open starting Monday, August 24 (while supplies last) alongside the full Heineken portfolio.
Simon Dolsten of Dolsten & Co. directed this hero spot--from creative agency LePub New York--which meshes live action and animation with Williams in the starring role.
Type above and press Enter to search. Press Esc to cancel.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
