Arena Club, the modern sports collectibles platform, has launched “The Chase,” a national campaign starring Arena Club co-founder and Hall of Fame baseball player Derek Jeter alongside NBA superstar Giannis Antetokounmpo and NFL quarterback Joe Burrow. The spot leans into the universal thrill of the hunt, following collectors through Miami as they chase down the athletes, turning the excitement of sports trading card collecting into a real-world adventure.
The creative, developed with ad agency Orchard, brings three major athletes from three different sports together. “The Chase” spot–directed by Fleur Fortuné via production company Iconoclast–celebrates the excitement that connects sports fans and collectors across every game: the thrill of going after something great. The campaign captures the anticipation, excitement and possibility that define the collecting experience.
Just as “The Chase” brings stars from baseball, basketball and football together, Arena Club is building a community where collectors and fans across sports can come together to discover, collect and chase what’s next.
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Credits
Client Arena Club Agency Orchard Barney Robinson, founder, CEO; David Kolbusz, chief creative officer; Laura Janness, founder, chief strategy officer; Jenn Pennington, head of production; Julie Jean-Baptiste, sr. producer; Kelly Scollard, Taylor Osborn, associate creative directors; Brad Mancuso, writer. Production Company Iconoclast Fleur Fortuné, director; Charles-Marie Anthonioz, managing director; Valerie Romer, exec producer; Joanna Nelson, head of production; Rob Stark, producer; Arnaud Potier, DP; Carlos Lazlo, production designer. Editorial Final Cut Nicolas Larrouquère, editor; Jackie Tulliie, Grace Novak, assistant editors; Sarah Knowlton, post producer; Laura Hunter, production coordinator; Sarah Roebuck, managing director & exec producer. Finishing Significant Others Dirk Greene, executive creative director; Nicholas Renaudeau, sr. Flame artist; Phil Brooks, head of design; Laura Murphy, VFX assistant; Alexandra Leal, head of production; Kyla Amlos, sr. producer. VFX/Color Grade BaconX Lorene Lescanne, exec producer; Jonas Drehn, creative director; Aron Baxter, on-set supervisor; Rikke Gjerløv Hansen, head of production; Mia Krikler, VFX producer; Hannibal Lang, colorist; Oliver Buus, lead compositor; Sammy Larsen, Sarah Croft, Cristian Predut, Mikkel Hanse, compositing artists; Thomas Haas-Christensen, lead CG artist; Julia Forsman, CG artist; Preston Drake Hillyard, conform artist. Music John Medeski, composer; Elizabeth Penta, producer. Audio Mix Barking Owl Mikayla Petersen, sound designer & mixer; Henry Gilchrist, mix assistant; KC Dossett, global head of production; Jenna Pangilinan, Andrea Bovard, producers; Carol Dunn, managing director.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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