Etsy previewed its Super Bowl ad spotlighting its newly launched Gift Mode™ experience, which is an interactive hub for gifting that combines AI and human curation to help shoppers find the perfect present.
Titled “Thank You, France,” this spot–directed by Andreas Nilsson of Biscuit Filmworks for agency Orchard Creative–puts a spin on that feeling of panic that comes with getting a great gift. It shows how, with only knowing one thing about someone, Etsy’s Gift Mode can help gift easy, taking you from “oh crap” to “ooh lala!”.
In this case, the U.S. has to respond to France’s gift of the Statue of Liberty. That’s a tough present to top. But Gift Mode comes up with something appropriate, capitalizing on the fact that the French love cheese.
David Kolbusz, chief creative officer at Orchard, said, “Starting with the holiday campaign, we’ve been partnering with Etsy to focus on highlighting the various challenges people face buying gifts for friends and relatives. For the launch of their new Gift Mode tech, we wanted to create something special for the Big Game. There’s a lot of pressure making a spot for football’s biggest stage. We wrote a lot of showy scripts – some stunty, others littered with celebrities – but in the end, classic storytelling and a good joke won the day.”
CreditsClient Etsy Agency Orchard Creative David Kolbusz, chief creative officer; Laura Janness, chief strategy officer; Jimm Lasser, executive creative director; Heather Larimer, Conor Dooley, creative directors; Patrick Wells, sr. copywriter; Kevin Igunbor, sr. art director; Sarah Garman, head of strategy; Albert Opraseuth, strategy director; Jenn Pennington, head of production. Production Biscuit Filmworks Andreas Nilsson, director; Shawn Lacy, managing director U.S.; Holly Vega, exec producer; Sean Moody, head of production U.S.; Sara Cummins, head of production U.K.; Jay Veal, producer; Henry Selder, director’s assistant; Luke Thornton, production manager; Nicolaj Bruel, DP; Peter Grant, production designer. Editorial Mackcut Ian MacKenzie, Mike Leuis, editors; Zach Gentry, sr. cutting assistant; Gina Pagano, exec producer. VFX/Finishing Bacon X Jonas Drehn, VFX supervisor; Lorene Lescanne, VFX producer; Sam Gilling, colorist. Music KO Music Phil Kay, composer; Andy Oskwarek, music producer. Sound Barking Owl Mikayla Petersen, mixer; Ashley Benton, exec producer
Uncommon Creative Studio, Ecover Furnish Us With A Means of Sustainability: “The Rewear Chair”
Uncommon Creative Studio in London created this film which explains another of its creations--a beautiful, sustainable furniture design: “The Rewear Chair” for eco-pioneer Ecover.
Overwashing our clothes is bad for the planet. Anything that helps us wash less is a good thing. When you think about sustainability, you think about sacrifice for the planet. But the eco choice doesn’t have to be the difficult choice. Good design can turn innovation into beauty. With the right design, making the right choice is easy. And sometimes, it’s not even about changing our behavior. It’s about embracing something we already do, and realizing the power it has.
“The Rewear Chair” is a celebration and reappraisal of the laundry chair--turning an untidy habit into a joyful, interactive and multi sensory experience, encouraging us to wash less, and think more consciously about our laundry habits.
Handcrafted from sustainable materials, “The Rewear Chair” embodies both beauty and purpose. It is made from windfelled cedarwood, chosen for its natural deodorizing qualities, ensuring that clothes stay fresh without constant washing. The chair’s arms can be extended to hang up to a week’s worth of clothes, allowing garments to air out in an organized and stylish manner.
The bespoke chair will be showcased at Dutch Design Week taking place in Eindhoven from October 19–27.
In the last decade, one in five (21%) Brits have adopted greener laundry habits such as increasing the number of wears between washes, with a further six in ten stating they will be willing to change their laundry habits to reduce their carbon footprint.
Backed by the belief that sometimes the best wash for the planet is no wash, Ecover is continuing its... Read More