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    Home » Oscar Winner Rayka Zehtabchi Directs “Ours to Tell” For Planned Parenthood, We Testify

    Oscar Winner Rayka Zehtabchi Directs “Ours to Tell” For Planned Parenthood, We Testify

    By SHOOTTuesday, January 28, 2020Updated:Tuesday, May 14, 2024No Comments3280 Views
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    Director Rayka Zehtabchi, who last year won the Best Short Subject Documentary Oscar for Period. End of Sentence, has helmed Ours to Tell, a short film for Planned Parenthood and We Testify, which screens today (1/28) at the Sundance Film Festival as part of a Planned Parenthood: Storytelling as Activism panel discussion. 

    Produced by Ventureland in association with PRETTYBIRD–the production house which handles Zehtabchi for spots and branded content–Ours to Tell centers on four people who live full and empowered lives because they were free to access abortion. Actor, writer, and comedian Natasha Rothwell narrates the film which showcases what is at stake for many and, importantly, what many more have never had–the capacity to control their own bodies, and thus the power to decide their own futures. Ours to Tell spotlights what it means to a person’s future to have bodily autonomy and urges a call for compassion and self-determination. The full short can be accessed here. Below, as a SHOOT ScreenWork entry, is the trailer.

    The film rolls out as the 47th anniversary of the Roe v. Wade Supreme Court decision is marked this month.

    Zehtabchi said, “Film has the power to challenge the conversation around critical social issues, combat stigma, and ultimately shift culture. Ours To Tell disrupts common misconceptions about abortion–who has access, why, and how that access can help people lead rich and strong lives. This film purposefully centers the lived experiences of those that are rarely seen, including Black, Latinx, and transgender people. Through their stories, we learn that when people have access to abortion, they are able to live the lives they dream of for themselves and their families.”

    Planned Parenthood is a leading provider and advocate of high-quality, affordable health care for women, men, and young people, as well as the nation’s largest provider of sex education. We Testify is an organization dedicated to the leadership and representation of people who’ve had abortions, increasing the spectrum of abortion storytellers in the public sphere, and shifting the way the media understands the context and complexity of accessing abortion care. 

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    Credits

    Client Planned Parenthood Federation of America Elizabeth Bawol, sr. creative director/executive producer; Lauren Garcimonde-Fisher, sr. creative director, brand projects/executive producer; Ylonda Gault, sr. director, editorial/executive producer; Rachel Velasquez, director of video/producer; Nia Martin-Robinson, director of black leadership and engagement; Caren Spruch, sr. director, arts & entertainment; Rachel Moreno, VP, brand & culture strategy/executive producer; Melanie Newman, SVP, communications & culture. Client We Testify Renee Bracey Sherman, founder & executive director/executive producer. Production Ventureland in association with PRETTYBIRD Rayka Zehtabchi, director; Natasha Wellesley, exec producer; Tina Pavlides, Rachel Main, producers; Dana Kurth, field producer; Miles Barfield, postproduction supervisor. Editorial Final Cut LA Zoe Schack, editor; Sabra Stratton, assistant editor; Ana Orrach, head of production; Suzy Ramirez, exec producer; Taylor S. Rousseau, producer. VFX/Finishing Significant Others Betty Cameron, Flame artist Color Apache Digital Arianna Shining Star, digital intermediate colorist; Chris Lam, color assistant; LaRue Anderson, exec producer; Stefanie Schaidenbrand, producer. Sound Design & Mix One Thousand Birds Jackie Zhou, lead sound designer/mixer; Kira MacKnight, exec producer; KT Pipal, producer/additional sound design. Music We Are Walker Sara Matarazzo, music supervisor; Herdis Stefansdottir, music.

    Media Type:Movie Trailer
    ScreenWork Categories:Trailer
    Video Tags:Ours to TellPRETTYBIRDRayka ZehtabchiVentureland



    The Best Work You May Never See: NFL Playoff Momentum Builds As Canadian Fans Change Writing On The Walls From “No” To “Go Bills”

    Wednesday, January 14, 2026

    Mosaic North America has been named Canadian agency of record for the Buffalo Bills. The partnership focuses on growing the NFL football team’s fan base in Canada, with Mosaic leading strategy and creative in-market, and deepening the team’s connection with Bills Mafia north of the border.

    Mosaic’s debut work for the team is a Toronto-wide playoff activation that transformed familiar “Post No Bills” signage into bold “Go Bills” rally cries across the city. Launched overnight following the end of the regular season, the campaign replaces hoarding walls with large-scale street tags across Toronto — from Queen West and Little Italy to the Distillery District and the West Don Lands — creating a mysterious, highly visible rally cry tied to the Buffalo Bills’ playoff push.

    Each installation features a QR code that drives fans to a dedicated landing page, where they can sign up for Buffalo Bills Canada communications and enter a playoff contest offering flights, hotel, and game tickets. One winner is selected each weekend for every round the team remains in the postseason, allowing the campaign to evolve in real time alongside the playoff run.

    The work taps into a long-standing truth about the franchise: Ontario is already a meaningful part of the Buffalo Bills’ fan base. On any given game day, Ontarians accounted for an estimated 20% of attendees at Highmark Stadium, home to the Bills. With the NFL encouraging northern teams to expand their fan bases beyond the U.S., Mosaic’s mandate is to build fandom and engagement in Canada by meeting fans where they already show up.

    “The goal with this campaign was to create a kind of love letter to fans, from fans. Something they could feel part of,” said Dan Berzen, creative... Read More

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