With Father’s Day fast approaching, Omaha Steaks, is launching a campaign to celebrate dads. The TV-led campaign from agency barrettSF, shot and directed by Academy Award winning documentary filmmaker Errol Morris (The Fog of War) of Moxie Pictures, features vignettes of real fathers and their children describing their lives together.
The “Thanks, Dad” campaign, including this centerpiece short film with a documentary-like quality, simply lets fathers and their sons and daughters do the talking seated side by side on a cozy couch. “It’s a simple approach, but it yields real emotional fireworks,” Morris said.
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Credits
Client Omaha Steaks Agency barrettSF Jamie Barrett, executive creative director; Brad Kayal, sr. art director; Brad Phifer, sr. copywriter; Jake Reilly, copywriter; Nicole Van Dawark, integrated producer; Patrick Kelly, managing director. Production Moxie Pictures Errol Morris, director; Robert Fernandez, exec producer; Julie Ahlberg, line producer; Igor Martinovic, DP. Editorial Rock Paper Scissors Grant Surmi, editor; Arielle Zakowski, assistant editor; Ashley Bartell, editorial producer; Angela Dorian, exec producer. Music Elias Michael Goldstein, creative director; Vincenzo LoRusso, executive integrated music producer; Vicki Ordeshook, exec producer; Katie Overcash, head of production. Audio One Union Andy Greenberg, Eben Carr, engineers; Lauren Mask, exec producer. Animation Oddfellows. Post The Mill LA Dave “Luddy” Ludlam, colorist; Thatcher Peterson, exec producer; Antonio Hardy, color producer; Diane Valera, color coordinator. Finishing Everson Digital Mark Everson, Smoke artist.
Ad agency Innocean Berlin has launched a full visual rebrand and platform for NewMotion, designed to bring more diverse talent behind the camera by giving German production companies a way to open their sets to new voices.
The launch comes at a pivotal moment for the German film industry: In recent years, Germany has seen global acclaim for Oscar-nominated and award-winning productions like All Quiet on the Western Front and The Teacher’s Lounge. At this year’s Berlinale, the number of national and co-produced films reached an all-time high. Meanwhile, the federal government has committed to nearly doubling its production funding, now reaching €250 million ($291 million U.S.)
But while international demand for German productions is growing, the industry still struggles with lack of diversity, limited access and an over-reliance on networks and connections. NewMotion was created to help change that.
At the heart of the project is Germany’s largest online film industry database, a platform designed to connect production companies with aspiring crew members through on-set shadowing experiences, developed in collaboration with BuzzWoo. Covering more than 60 different behind-the-scenes roles, the online platform provides applicants with hands-on access to an industry that has often been difficult to break into.
The platform provides users with real-time listings for shadowing, internships, and training opportunities. For those unsure where to start, there’s an AI-powered “Skillmatcher” tool, an interactive quiz that suggests suitable film professions based on users’ personal strengths and interests. An additional interactive film experience lets users explore a virtual film set and learn about various roles by clicking on... Read More
