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    Outsider Director James Rouse, adam&eveDDB Take Waitrose Campaign Under The Mistletoe

    By SHOOTUpdated:No Comments3592 Views

    British supermarket chain Waitrose & Partners is offering shoppers a playful reminder of the role food plays in the rituals and traditions of Christmas in its 2018 “Too good to wait” Christmas campaign, created by adam&eveDDB London.

    The campaign features spots directed by James Rouse of production house Outsider, including “Mistletoe” in which a couple at an Xmas gathering pause under the mistletoe to have a romantic first kiss. On hearing the call from the dining room that the turkey is ready, however, the woman rushes off to eat a succulent Cranberry Burst Turkey Parcel instead.

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    Credits

    Client Waitrose & Partners Agency adam&eveDDB London Richard Brim, chief creative officer; Feargal Balance, Patrick McClelland, creative directors; Sali Horsey, copywriter; Zoe Nash, art director; David Golding, chief strategy officer; Louise Richardson, Chris Battye, producers. Production Outsider James Rouse, director; Benji Howell, producer; Stephen Keith Roach, DP. Editorial Work Editorial Bill Smedley, Art Jones, editors. Postproduction Framestore Josh King, post producer; Steffan Perry, colorist. Music SIREN Audio Post Factory Studios Anthony Moore, Dan Beckwith, mixers.

    Media Type:Commercial: Cinema
    ScreenWork Categories:Commercial
    Video Tags:adam&eveDDBJames RouseOutsider



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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