This hero spot in an international campaign for Helsinki-based tech company Wolt features Owen Wilson at his laid-back best, imparting a “Don’t Worry” message–meaning he doesn’t have to worry about delivery fees as Wolt delivers groceries and other necessities to his home so he doesn’t have to do anything.
With free delivery, Wilson exclaims that he doesn’t have to worry about anything anymore.
However, neighbors and people nearby listening to Wilson interpret that message to mean that they have carte blanche to do whatever the heck they want–like eating out of a garbage can, spray painting someone else’s car, even opening up your robe and flashing a neighbor.
Directed and co-written (with Chris Maiorino) by Nat Prisco of Arts & Sciences and made in collaboration with MacWell and Talent Republic, the film highlights the ease and everyday value of Wolt+, the company’s popular membership program, available across all Wolt markets. The membership is designed to help people save time and money–and makes everyday live a little easier this summer.
Wilson, known for his relatable humor, brings his signature charm as brand ambassador for Wolt. Director Prisco said of the film, “It was important to allow Owen to be Owen and to protect the tone of the script with authentic casting, measured performances, and marrying all this with dynamic camerawork and a beautiful, cinematic film look that instantly reads as elevated comedy. I have been wanting to work with cinematographer Dion Beebe for years, so to collaborate with him and Owen on this project was an absolute dream. I would say I could die now, but that’s a stupid thing to say. Why would someone want to die after something really great happens to them?”
MacWell brought the teams together, as the lead agency on the campaign. “Owen felt like a perfect brand match,” said Andrew MacDonald, CEO at MacWell. “He’s instantly recognizable, gently funny, and feels like a friendly neighbor and part of your community.”
The campaign was filmed in Brisbane, Australia, and its rollout spans 25 countries across TV, cinema, and digital platforms.
