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    Paradais DDB Tells A Dog’s Story In De Prati Dept. Stores’ Xmas Spot

    By SHOOTUpdated:No Comments1591 Views

    De Prati, the largest department store in Ecuador, rolls out this Christmas commercial from agency Paradais DDB that goes beyond the traditional greeting. Produced by Filmeikers and directed by Luján Islas, the spot brings us a story in which the value of a gift is portrayed, not because of its monetary value, but because a gift can show love, joy and make others feel part of the family.

    Titled “The Gift,” the ad tells the story of a dog who, feeling that she does not belong to the family, runs away from home in search of a new home. After seeing what’s out there and facing a degree of danger, our canine hero returns with a deeper appreciation of the home she has and the family she loves.

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    Credits

    Client De Prati Agency Paradais DDB Agustin Febres-Cordero, creative chairman; Andres Monge, creative director, copywriter; Carlos Luis Joniaux, Solange Romo, copywriters; Danitza Ycaza, Jonathan Aguiar, Adriana Penafiel, Ivanna Rodriguez, art directors; Lissette Quezada, content manager; Javier Loor, digital planner. Production Company Filmeikers Lujan Islas, director Music Soundtrack: “Cadaver Exquisito,” Avion de Papel

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:FilmeikersLujan IslasParadais DDB



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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