Finding the right moving company might be tough, but answering insurance questions is easy in Geico’s latest humorous ad starring the world-famous basketball team the Harlem Globetrotters. Produced by Park Pictures and directed by the duo Terri Timely, “Harlem Globetrotters Moving Co.” sees a family struggling to unpack–or get a word in edgewise–as dishes and boxes go flying in a slew of juggling antics.
Terri Timely has enjoyed a fruitful track record with Geico, most notably with the “Unskippable” campaign that garnered numerous industry awards including a Grand Prix at the 2015 Cannes Lions. The directorial duo went on to win five Silver Lions in Film at the 2017 Cannes Lions for Geico’s “Crushed” campaign.
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Credits
Client Geico Agency The Martin Agency, Richmond, Va. Neel Williams, group creative director; Justin Harris, David Gibson, creative directors; Mauricio Mazzariol, associate creative director; Liza Miller, producer. Production Park Pictures Terri Timely, directors; Kira Kelly, DP; Dinah Rodriguez, Jackie Kelman Bisbee, exec producers; Ginger Tougas, production designer. Editorial The Den Christjan Jordan, editor.
Leading Australian Aboriginal voices, creatives and mental health professionals have come together to launch an awareness initiative focused on the staggering rate of suicide in First Nation communities.
This short film, titled Change Direction, directed by filmmaker Warwick Thornton, with support from advertising agency Apparent and production company Photoplay, explores the role culture can play in reversing the crisis.
The Westerman Jilya Institute for Indigenous Mental Health, founded by psychologist Dr. Tracy Westerman AM (Nyamal, indigenous Austrlian people of the Pilbara area of northwestern Western Australia), partnered with Aboriginal creative talent including Thornton (Kaytetye), poet Dakota Feirer (Bundjalung-Gumbaynggirr), actor Pedrea Jackson (Jingili-Mudburra-Waramungu) and songman Fred Leone (Butchulla), to develop a campaign aimed at the hearts and minds of all Australians.
The campaign, led by the short film, aims to change the direction of Aboriginal mental health by pointing to Jilya’s solution: more Aboriginal psychologists to improve screening and suicide prevention within Aboriginal communities. The Institute funds scholarships for Indigenous people in high-risk communities to become psychologists in places that desperately need them, with a vision to “build an army” of Indigenous psychologists.
Beyond raising awareness, the campaign will seek donations to help fund the scholarships.
The short film centers on a poem, written in collaboration between Apparent and Dakota Feirer, using a palindrome to turn a negative narrative to positive through the power of cultural connection.
Hamish Stewart, CCO at Apparent, said, “Our team is committed to doing something to help address an issue... Read More
