Finding the right moving company might be tough, but answering insurance questions is easy in Geico’s latest humorous ad starring the world-famous basketball team the Harlem Globetrotters. Produced by Park Pictures and directed by the duo Terri Timely, “Harlem Globetrotters Moving Co.” sees a family struggling to unpack–or get a word in edgewise–as dishes and boxes go flying in a slew of juggling antics.
Terri Timely has enjoyed a fruitful track record with Geico, most notably with the “Unskippable” campaign that garnered numerous industry awards including a Grand Prix at the 2015 Cannes Lions. The directorial duo went on to win five Silver Lions in Film at the 2017 Cannes Lions for Geico’s “Crushed” campaign.
CreditsClient Geico Agency The Martin Agency, Richmond, Va. Neel Williams, group creative director; Justin Harris, David Gibson, creative directors; Mauricio Mazzariol, associate creative director; Liza Miller, producer. Production Park Pictures Terri Timely, directors; Kira Kelly, DP; Dinah Rodriguez, Jackie Kelman Bisbee, exec producers; Ginger Tougas, production designer. Editorial The Den Christjan Jordan, editor.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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