Created by Pereira O’Dell in collaboration with Andrew Strickman, realtor.com’s head of brand and chief creative, this “Home of Search” campaign for realtor.com includes a dozen TV spots directed by Stacy Wall of Imperial Woodpecker.
One of those ads is “You Want Privacy” in which we meet a man who wants neighbors–but not too close to him. He gets his wish as realtor.com has situated him on a home in the mountains where he can play music at a high volume to his heart’s content.
This and two other spots in the campaign debuted during last week’s season 2 premiere of Hulu’s hit show The Handmaid’s Tale. The campaign also rolls out on such networks as ABC, NBC, CBS, HGTV and Bravo.
CreditsClient realtor.com Agency Pereira O’Dell, New York Dave Arnold, executive creative director; Jake Dubs, Suz Keen, creative directors; David Mattera, copywriter; Perry Morton, art director; Tennille Teague, head of production, NY; Rhea Phipps, associate producer; Cory Berger, managing director; Tom Naughton, director of strategy; Kira Loretto, brand strategist. Production Imperial Woodpecker Stacy Wall, director; Doug Halbert, managing partner/exec producer; Kristin Porter, line producer. Editorial Arcade Edit Geoff Hounsell, Dave Anderson, editors; Jeff Lopus, assistant editor; Sila Soyer, exec producer; Gavin Carroll, producer; Tristian Wake, Flame artist; Mark Popham, Flame assistant. Color The Mill Fergus McCall, colorist. Audio Heard City Phil Loeb, Keith Reynaud, engineers. Music Song: “You Don’t Love Me”; Dawn Penn, artist. Music Supervision Squeak E. Clean Productions, Inc. Sound Design Barking Owl Morgan Johnson, designer; KC Dosset, producer.
Top Spot of the Week: Nike, W+K Portland, Megaforce Take Us On A “Sunshine” Run
“Winning isn’t Comfortable” is the second chapter of Nike’s “Winning isn’t for Everyone,” extended through the lens of running. It is based on true insights and the realities that runner experience when they lace up their shoes.
It adds the perspective of how hard it can be to just get out the door and go for a run. The idea that if you don’t hate running a little, you don’t love running enough. It celebrates the need and opportunity to push outside a person’s comfort zone to discover what they can accomplish, emphasizing that true victory often requires pushing through uncomfortable moments.
Each film of the series builds on the tension that every runner faces--pushing through the morning dread, the elements outside, the pain of hitting a wall, or even walking down the stairs after a run or race--juxtaposed with the feeling of elation only runners know as they push themselves beyond what they thought possible.
The irreverence of the films--directed by Megaforce via production company Iconoclast for Wieden+Kennedy Portland--is in pairing visuals showing the mundanity of everyday struggles with music that brings to life a contradictory tension. This film, the first to be released, is titled “Sunshine” and shows the inclement weather and obstacles that runners encounter to the tune of “You Are My Sunshine.”
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