Amber Music scored this public service advocacy spot which points out that 36 states have a Tampon tax, which unfairly targets half the population. A Tampon is found in a jeweled enclosure because it is taxed like a luxury. It's a ludicrous tax, as reflected with a tongue-in-cheek sense of humor in this spot directed by Melanie Bridge of The Sweet Shop for agency J. Walter Thompson New York.
Music/Sound: Amber Music, New York; Mike Perri, producer/music supervisor; Michelle Curran, exec producer/creative director Audio Post: Heard City, New York; Jodi Levine, mixer Agency: J. Walter Thompson New York Production: The Sweet Shop, Hollywood, Calif. Melanie Bridge, director
Top Spot of the Week: Disney, Director Taika Waititi, adam&eveDDB Team On “Best Christmas Ever”
Disney invites audiences into a heartwarming original story with A Disney Holiday Short: Best Christmas Ever, directed by Academy Award® winner Taika Waititi via production company Hungry Man. Premiering on Disney+ and online, and featuring the voice of John Goodman as Doodle, the short serves as the creative centerpiece of Disney’s new “Make Someone’s Holiday Magic” campaign.
At the center of the story is a little girl and her doodle who comes to life on Christmas Day after Santa mistakes the drawing for a holiday wish. The short follows the charming story of the friendship between the girl and the animated product of her imagination during this magical season in a uniquely Disney way. The film ends with a call to action for viewers, “Make Someone’s Holiday Magic,” which serves as the tagline for Disney’s holiday campaign this year. Renowned Walt Disney Animation Studios animator Eric Goldberg, the creator of beloved Disney characters such as Genie from Aladdin (1992), acted as an advisor on the animation of the short in collaboration with Untold Studios, Hungry Man and creative agency adam&eveDDB.
This short follows last year’s Emmy®-nominated, A Disney Holiday Short: The Boy & The Octopus, also directed by Waititi, whose numerous Disney credits include Marvel Studios’ Thor: Ragnarok (2017) and Thor: Love and Thunder (2022), and Searchlight Pictures’ Jojo Rabbit (2019), for which he won an Oscar® for Best Adapted Screenplay.
“What makes this story uniquely Disney is the fact that it’s set in the world of a kid. It’s a kid and her new best friend, navigating the complex world together, and doing it just with the power of friendship and imagination,”... Read More