Directed by The Perlorian Brothers via Canadian production company Merchant, this 45-second spot for Kicking Horse Coffee from agency Lifelong Crush opens on a donkey looking wistfully at the sun-splashed horses trotting past the humble barn where he spends his days.
His routine is dull and unvarying–until he spots a cobweb-covered motorcycle in the back of the barn. The sound of a revving engine signals the start of the music. At the same time, the song’s breakneck opening accompanies a color-splashed visual of the donkey barreling out of the barn, riding the motorcycle, and doing a donut before going full-throttle into the surrounding valley and onwards to the rest of the world.
The energetic and heartwarming spot captures the exhilaration that a good cup of coffee can provide and serves as an urgent reminder not to let life pass you by. In other words, be that donkey.
Titled “Kickstart Your Heart,” the commercial is being shown on TV and online across Canada and the U.S.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2024-09-28)
Credits
Client Kicking Horse Coffee Agency Lifelong Crush Christina Yu, creative director. Production Company Merchant The Perlorian Brothers, director; Natasha Braier, DP; Farrah Khaled, Ian Webb, Haley Taylor, exec producers; Andrew Sulliman, line producer. Editorial School Editing Ben Canny, editor; Yumi Suyama, exec producer; David Ngandu, assistant editor. CGI/VFX FABLEfx Kaj Steveman, VFX producer; Ulf Lundgren, VFX supervisor; Nils Lagergren, James Prosser, exec producers; Izmil Idris, production manager; Navaneeth Krishna, Wasim Ali, compositing; Vittoria Marini, Anurag Deshmukh, lighting; Mario Reitbauer, CFX; Dipti Patial, sr. creative rigger; Daniel Fotheringham, character animation director & character animator; Anton Blake, character animator; Aritz Basauri, character build & design; Johan Leuf, motorcycle prop build; Chawalit Jirattikansakul/DA, matchmove; Saurabh Gupta, head of pipeline; Alexander Bulygin, Solomon Ungom, pipeline TD; S.M. Shoaib, cloud/system administrator; Alexandra Berge, consultant relations. Color Grade Alter Ego Wade Odlum, colorist; Hilda Pereira, Jane Garrah, exec producers. VFX & Online Rodeo VFX Connie Dercho, exec producer; Laurent Taillefer, Igor Boros, VFX supervisors; Chloe Vankoughnett, post producer; Cesar Mion, Camille Potvin, Anne Georges, Flame artists; Jeremy Lewis, Flame assistant; Frederic St-Arnaud, matte painter. Audio House Eggplant Picture + Sound Nicola Treadgold, exec producer; Adam Damelin, producer/music supervisor; Nathan Handy, chief audio engineer.
Daniel Warwick directed and teamed with producer Jakob Rühle to conceive of and develop this short film titled Ritornerai (Italian for “you will return”).
“Three days before an actual commercial shoot, my producer [Rühle] and I realized that we had a camera, a location, an actor, a pair of Lederhosen and a few beers to brainstorm,” Warwick said. “Suddenly my producer yelled ‘Objectophelia’ and the idea was born.”
Known for his big and bonkers, epic visual storytelling, Warwick’s Ritornerai--albeit more meditative than some of his other work--does not disappoint. It is a wholly original and offbeat story with an exquisite scenic backdrop that leaves plenty of room for interpretation.
Filmed in the Italian Dolomites, Ritornerai features a man in Lederhosen who appears from behind a bush and enters a Grand Hotel where he begins to touch the beautiful haptics and textures of the whole place. Seemingly overtaken by objectophelia, we observe him enjoying the sensory experience deeply and emotionally. He enters the big ballroom and sits by the piano where he utters the film’s only line, “Ritornerai.” He approaches a giant painting of a landscape and eventually we discover that he is actually in the painting.
“Ritornerai has inspired many different interpretations,” said Warwick. “People let their minds wander a bit. Love it or hate it, I really like that it doesn’t want anything from you. For that reason, maybe it’s a little more artful because people can take away whatever they want.”
The production company on Ritornerai was Zauberberg Productions. Director Warwick is handled by production house O Positive for commercial representation in North... Read More
