In this campaign from McCann Detroit, General Motors introduces Periscope, a new safety brand that brings together research, technology and advocacy to help illustrate how the company is working to achieve its vision of a future with zero crashes.
The “Pleasant Surprises” campaign spotlights the truth that in life we experience pleasant surprises, yet on the road, there’s no such thing. Through GM’s holistic approach to safety, brought to life by Periscope, GM seeks to celebrate the fortuitous moments that come about in life when the unfortunate ones are avoided.
In this spot titled “Duet,” two drivers singing the same song avoid a collision between their vehicles thanks to Periscope technology. Once out of their cars, they later happily “collide” in a coffee shop, spilling their drinks but meeting each other for the first time.
Phil Joanou directed via production house Supply & Demand.
