In the year 2030, Peter Pan returns as a righteous hero defending Neverland from Hook who monopolizes technologies. But with the aid of Kia, Peter makes sure that everyone–not just the privileged few–can benefit from new technologies in the not-too-distant future.
Directed by Philippe André (who’s on the roster of production house Skunk), this three-minute epic tale, Peter Returns, is the centerpiece of a Kia Motors campaign produced by Markenfilm for agency Innocean.
CreditsClient Kia Motors Agency Innocean Worldwide Production Markenfilm Philippe Andre, director; Ottar Gudnason, DP. Postproduction Giantstep In-Ah Lee, exec producer. Music Sujin Nam, recorded with the Bratislava Symphony Orchestra.
OMC, Director Andreas Nilsson Trade “Youth” For Skittles
Teaming with creative agency partner OMC, consisting of DDB Chicago and Critical Mass, Skittles rolled out a campaign to playfully spotlight what is often dubbed “Gen Z’s commitment paralysis” by asking them to commit to their love for the brand in the most extreme ways possible. Case in point is this spot titled “Youth,” directed by Andreas Nilsson of Biscuit Filmworks. The film introduces us to a grandson who willingly gives up his youth to his grandma in exchange for her delicious fruity Skittles. It’s a unique and twisted take on commitment that perfectly embodies the Skittles brand. Colin Selikow, chief creative officer, DDB Chicago, said, “We’re thrilled to create another iteration of our ‘Verb the Rainbow. Taste the Rainbow’ platform, bringing a new way to connect with Gen Z in the absurd fashion Skittles is famous for. Our latest film “Youth” brings a classic Skittles vibe to a new generation of fans, giving them the most nonsensical way to commit to the brand.” Read More