This latest commercial in PlayStation’s “Greatness Awaits” campaign is an adrenaline-fueled ride depicting two gamers living out the “friendly competition” of NBA 2K15, Far Cry 4 and Destiny, which can all be played on PlayStation 4.
Jonathan Barenboim of Don’t Panic Productions directed for MOFILM; spot was exec produced by Jon Landau (Titanic, Avatar, Dick Tracy) and features VFX from Zoic Studios.
Client PlayStation Agency MOFILM Jon Landau, executive producer; Kristen Roland, executive agency producer; Tim Roper, executive creative director; Jeffrey Merrihue, CEO. Production Don’t Panic Productions Jonathan Barenboim, director; Melissa Panzer, producer; Michael Zunic, writer. VFX Zoic Studios Chris Jones, VFX chief creative officer; Ian Unterreiner, head of broadcast production; Matt Thunell, exec producer; Nate Occhipinti, producer; Dmitri Gueer, editor. Music Daft Punk’s “Contact” Audio Eleven Studios Sound Design Henryboy Post Company 3 Dave Hussey, colorist.
Volkswagen’s latest South American launch is now taking a starring role in Money Heist, Wednesday, Cobra Kai, The Witcher, and the film Persuasion, in the spot “Arrivals,” created by AlmapBBDO and co-produced with Netflix’s creative team.
This partnership between Volkswagen Brazil and Netflix, the first in Latin America to incorporate several of the platform’s narratives in a single advertising campaign, is a blockbuster production shot entirely in Brazil. The SUVW Tera becomes a character in its own right and is transported into multiple shows and a film in the campaign, with scenes shot 100% in accordance with the authenticity of the Netflix universe, placing Volkswagen’s latest hit at the heart of these epic productions.
“The Volkswagen Tera is arriving in the role it was meant to play: a star of great stories,” said Livia Kinoshita, director of marketing for Volkswagen Brazil and SAM. “And to connect the most important launch in Volkswagen Brazil’s recent history with millions of people across all sorts of worlds and audiences, in an utterly refreshing, authentic, and surprising way, we struck a groundbreaking partnership with Netflix in the platform’s first multi-story campaign in Latin America. ‘Arrivals’ features the SUVW Tera as the star of Money Heist, Wednesday, Cobra Kai, The Witcher, and Persuasion. We used an innovative fusion of real life, fiction, and entertainment to introduce the Tera, a car that’s an irresistible invitation for anyone looking for incredible stories in shows, on the streets, and in their life.”
Directed by the team of Kid Burro (Andre H. Saito and Cesar Nery) via MyMama Entertainment, the “Arrivals” spot celebrates the Tera as Volkswagen’s... Read More
