A rain and hailstorm causes an elderly man to hearken back to his service during World War II. The sound of hail pelting a metal roof reminds him of gunfire in battle. We then get various glimpses into his past–one which his grandchildren and other relatives have no idea of.
The message dovetails with that of sponsor Post Bellum, a national history archive in Prague which is looking to uncover and preserve the stories of veterans while they're still around.
BANG Music scored the piece which was directed by Marek Partys of Bistro Films, Prague, for Y&R, Prague.
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Credits
Music/Sound: BANG, Prague; Viliam Béreš, composer; BEEP, Prague; Lukáš Moudrý, sound designer Audio Post: BEEP, Prague; Lukáš Moudrý, mixer Agency: Y&R, Prague Production: Bistro Films, Prague; Marek Partyš, director
Pearson has launched its first global brand campaign in more than five years as the 182-year-old company continues its evolution into an AI-enabled education and reskilling leader.
The campaign centers on a series of cinematic films featuring real learners in conversation with their younger selves. Using AI to recreate earlier versions of each participant, the films allow individuals to reflect on pivotal decisions, moments of doubt, and turning points that shaped their futures. The creative approach blends emerging technology with documentary storytelling grounded in lived experience.
At a time when AI’s role in both education and creativity is under intense scrutiny, Pearson has taken a deliberate and considered approach. The technology is used not as spectacle, but as a reflective storytelling device, built around consent, authenticity, and human agency. It reflects Pearson’s strong support for AI in augmenting human potential with learning at the core.
The first learner stories spotlight U.S.-based individuals, with additional international profiles launching later this spring as part of an ongoing global series that Pearson produced with VaynerMedia for creative, and Hummingbird and Tool of North America for production. Aqsa Altaf and John X. Carey via Hummingbird teamed to direct the “Impact Stories” films.
This film introduces us to Jasmine who meets her younger 27-year-old self. The younger Jasmine has two kids and is pregnant with a third. She and her two children are living in a domestic violence shelter, sleeping on an inflatable mattress with a slow air leak. Now getting a Pearson education and on her way to realizing her dreams seven years later, Jasmine gets to impart a message of inspiration to her younger self.
