PRETTYBIRD filmmaker Salomon Ligthelm reteams with English-Nigerian artist Little Simz on the conceptual and visually rich music video “Flood.”
Featuring Obongjayar & Moonchild Sanelly, “Flood” is a hyper-stylized meditation on materialism and its role in shaping culture.
Staying in a performance-based visual space, Ligthelm captures Little Simz in dramatic black and white. True to his signature photographic style–which borders on the edge of fine-art-like–the framing and texture of ‘Flood’ plays quite minimalist while the performances are equally playful and extravagant.
Ligthelm previously directed Little Simz’s 2021 award-winning music video “Introvert.”
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Credits
Production Company PRETTYBIRD Salomon Ligthelm; Emily Rudge, managing director; Fiona Bamford-Phillips, head of production; Alex Chamberlain, producer; Chanel Parkinson, production manager; Rina Yang, DP; Thomas Bird, production designer; Luci Ellis, stylist. Editorial Trim Elise Butt, editor; Pia Ebrill, edit producer. Post/VFX Blacksmith Perry Tate, head of production; Adam Vevang, color producer; Hadley Puccio, production coordinator; Alex Parks, CG lead; Brian Goodwin, head of innovation; Remedy Jeannie, 2D lead; Terry Simpson, colorist; Kevin Ratigan, color assist. Sound Design & Mix Ballad Adrian Aurelius, Philip Flindt, sound designers & mixers; Gregers Maersk Moeller, exec producer. Special Thanks: Black Island Studios, One Stop Films, Panalux, Cinelab.
As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.
This long-form version of the spot, a :60, is running on YouTube.
Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”
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