This spot opens on a picturesque scene of a father and daughter in the middle of a forest, bird watching. Or so we think. As the story unfolds, we realize that it’s not birds they’re spying through binoculars, but breakfast – and specifically pancakes. We watch as they enthusiastically discover IHOP’s blueberry pancakes and original buttermilk pancakes. The daughter then scans the forest and is shocked to find a new and exotic-looking breakfast item as she exclaims, “Holy pancakes! Look at that pancake, dad!” They’re immediately corrected by a rugged Breakfast Hunter whose been in full camouflage next to them the whole time. One can only venture to guess how long he’s been tracking this dish as he explains to them that they have, in fact, discovered the new King’s Hawaiian French Toast Combo from IHOP. He hands the little girl his “forkbow” as he proceeds to sprint towards this rare and delicious dish to capture it with his bare hands.
Titled “Breakfast Watchers,” this IHOP ad was directed by Eric Wareheim, who is one half of the comedy duo Tim & Eric. The commercial was produced by production company PRETTYBIRD. Tabletop portion of the piece was helmed by Trevor Shepard of Woodshop.
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Credits
Client IHOP Agency Droga5 NY David Droga, creative chairman; Scott Bell, executive creative director; Todd Rone Parker, Daniel Kelly, creative directors; Nic Bauman, sr. copywriter; Christian Chico, sr. art director; Scott Minniear, jr. copywriter; Jackie Moran, jr. art director; Nate Moore, associate design director; Albie Eloy, designer; Jesse Brihn, Bryan Litman, co-directors, film production; Amanda Revere, executive producer, film; Forrest Holt, producer, film; Ryan McGrath, executive producer, experiential; Madison Goldberg, producer, interactive. Production PRETTYBIRD Eric Wareheim, director; Kerstin Emhoff, co-founder/exec producer; Ali Brown, VP, exec producer; Earl McDaniel, head of production; Bridgitte Pugh, line producer. Production (Tabletop) Woodshop Trevor Shepard, director; Sam Swisher, exec producer; Ursula Camack, producer. Editorial Cut+Run Robert Ryang, editor; Marcia Wigley, sr. producer. Postproduction The Mill NY Kathy Siegal, VFX supervisor; Luis Martin, exec producer. Music Butter Audio Post Heard City Evan Mangiamele, audio engineer.
Daniel Warwick directed and teamed with producer Jakob Rühle to conceive of and develop this short film titled Ritornerai (Italian for “you will return”).
“Three days before an actual commercial shoot, my producer [Rühle] and I realized that we had a camera, a location, an actor, a pair of Lederhosen and a few beers to brainstorm,” Warwick said. “Suddenly my producer yelled ‘Objectophelia’ and the idea was born.”
Known for his big and bonkers, epic visual storytelling, Warwick’s Ritornerai--albeit more meditative than some of his other work--does not disappoint. It is a wholly original and offbeat story with an exquisite scenic backdrop that leaves plenty of room for interpretation.
Filmed in the Italian Dolomites, Ritornerai features a man in Lederhosen who appears from behind a bush and enters a Grand Hotel where he begins to touch the beautiful haptics and textures of the whole place. Seemingly overtaken by objectophelia, we observe him enjoying the sensory experience deeply and emotionally. He enters the big ballroom and sits by the piano where he utters the film’s only line, “Ritornerai.” He approaches a giant painting of a landscape and eventually we discover that he is actually in the painting.
“Ritornerai has inspired many different interpretations,” said Warwick. “People let their minds wander a bit. Love it or hate it, I really like that it doesn’t want anything from you. For that reason, maybe it’s a little more artful because people can take away whatever they want.”
The production company on Ritornerai was Zauberberg Productions. Director Warwick is handled by production house O Positive for commercial representation in North... Read More
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