To promote BMW’s certified pre-owned vehicles and the new unlimited mileage warranty, BMW and creative agency KBS have created a humorous campaign directed by Master of None’s Eric Wareheim via production house PRETTYBIRD.
The premise is that the warranty helps customers feel so good about their decision to buy a used BMW they will “never want to stop driving.” That even applies to this spot titled “Wedding” in which a father brings the bride down the aisle in a pre-owned BMW.
The car itself becomes a comedic character/prop in the commercial.
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Credits
Client BMW Certified Pre-Owned Vehicles Agency KBS Patrick Scissons, chief creative officer; Chris Polychronopoulos, executive creative director; Frank Cartagena, Sam Shepherd, group creative directors; John Hagerty, associate creative director/art director; Chris Wernikowski, sr. copywriter; Fanny Josefsson, copywriter; Ilana Wolstein, art director; Madison Wharton, head of production; Daniel Roverski, sr. content producer; Miriam Hamarneh, integrated producer. Production PRETTYBIRD Eric Wareheim, director; Toby Irwin, DP; Susanne Hargrove, exec producer; Bernard Rahill, line producer. Editorial Beast Editorial Merritt Duff, editor; Melissa Lubin, exec producer; Jennifer Gothard, sr. producer. Music Extreme Music Audio Post Sound Lounge Tom Jucarone, mixer; Alicia Rodgers, producer. Color Company 3 Tom Poole, colorist. Finishing Method Stuart Robinson, exec producer.
Building on last year’s Effie and Cannes-winning campaign for Aussie telecommunications company Telstra, this chapter of “Together is for Christmas” focuses on what’s important at this time of year--finding your people.
Directed by Steve Rogers from Revolver, in his first-ever animated project, and in partnership with award winning animation company Mathematic, the spot--titled “Ghost & Girl,” out of creative agency Bear Meets Eagle On Fire (BMEOF) and partner shop +61--tells a heartfelt story about two ill-fitting souls who find each other when it matters most.
“We just wanted to create a story with a genuine Christmas soul, without leaning on all the expected tropes,” said Micah Walker, chief creative officer of BMEOF. “Massive thanks to Steve, Revolver and the Mathematic team who’ve put so much into the beautiful film.”
