The J.M. Smucker Company’s new cinematic-style ad campaign for 1850 Coffee features this tongue-in-cheek, two-minute film which positions the brew as “contraband caffeine.”
Andreas Nilsson of Biscuit Filmworks directed the piece, titled Quality That’s Criminal, for Publicis Groupe’s PSOne, an agency that tapped into the notion that 1850 Coffee is so pure, its taste level so high that it’s questionable if this stuff is even legal. In the short, and :60 cutdown, we witness men in ascots hiding steamy hot mugs in their blazer pockets, stockbrokers pouring it from carafes on street corners and Hollywood “it” stars getting cuffed for possession. Police detectives are out in force to stem the tide and bring these “coffeeheads” to justice.
Nilsson played an integral role in developing the film which plays like a unique genre mix of neon-noir meets cop dramedy. The two-minute song accompanying the edit is an original track composed by Christoffer Berg, a noted electronic music composer/writer/producer.
Credits
Client The J.M. Smucker Company/1850 Coffee Agency PSOne, New York (Publicis Groupe’s Power of One) Andy Bird, chief creative officer; Erica Roberts, executive creative director; Alan Wilson, associate creative director/copy; Peter Defries, associate creative director/art; Jenny Read, director of integrated production; Lauren Schneidmuller, executive producer; Kathryn Lemke, associate producer; Jennifer Baldwin, strategy director; Jessica Neira, strategist. Production Biscuit Filmworks Andreas Nilsson, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Jay Veal, unit production manager; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Larkin Seiple, DP; Alexis Ross, production designer. Editorial Mackcut, New York Ian Mackenzie, editor; Cooper McLane, assistant editor; Gina Pagano, exec producer. Music Christoffer Berg, composer. Sound Design/Audio Post Super Exploder, New York Jody Nazzaro, sr. sound designer/mixer. VFX The Mill London Tom Manton, producer; Jonathan “Wes” Westley, executive creative director; Seamus O’Kane, colorist; Brad Wood, 2D lead; Peter Atack, 2D artist
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
