Psyop produced this “Four for the Holidays” animated/live-action short for Cricket Wireless and San Francisco-based ad agency ARGONAUT. The piece features four friends with holiday plans that take them separately across the U.S., Mexico, and Canada. They text, post, and share joyous holiday moments but as time goes on, they realize they’re missing each other most of all.
At the end of the film, the four animated characters reunite and discover that in a season of sharing, the best holiday plans are the ones that bring us together.
Credits
Client Cricket Wireless Agency ARGONAUT, San Francisco Hunter Hindman, chief creative officer; Shravan Hegde, Kamil Kowalczyk, associate creative directors; Brittany Rivera, sr. art director; Jacque Vavroch, sr. copywriter; Austin White, copywriter; Mica Dieterich, jr. art director; Shireen Beygui, jr. copywriter; Erin Fox, executive producer; Dan Watson, executive broadcast producer; Justin Visser, executive digital producer; Ben Waller, Vertel Jackson, jr. producers. Production Psyop Marco Spier, Jack Anderson, directors; Justin Booth-Clibborn, chief executive producer; Neysa Horsburgh, managing director; Noah Goldsmith, exec producer; Tom Martin, line producer; David Franco, DP; Robert Campbell, 1st assistant camera; Jeff Mann, production designer; Gaston Langer, art director; Mike Curtis, 1st assistant director. Visual Effects/Animation Psyop, bicoastal Chris Sage, 3D lead; Lane Jolly, 2D lead; Adriane Scott-Kemp, producer; Calvin Chin, associate producer; Brandon Sanders, Flame artist; Paul Yacono, colorist; Jaemin Lee, You Tengari, Ryan Kirkwood, Nitesh Nagda, lighting & rendering artists; Danny Song, Tingting Li, Carl Mok, comp artists; James Atkinson, Nico Sugleris, Mat Rotman, Houdini; Stephen Mann, Zed Bennett, John Bloch, tech animators. Little Zoo Studio, Falmouth, Maine Jason Taylor, animation director; George Schermer, animation supervisor; Todd Wilbur, Manu Menendez, Andrzej Ellert, Andrew Conroy, John Turello, Matt Walker, Mariano Lopez Dau, Kevin Hoa Nguyen, Adam Strick, animators (Toolbox: Maya, Arnold, Houdini, Nuke, Photoshop, Flame) Editorial Exile Paul Kumpata, editor. Sound Barking Owl Morgan Johnson, sound designer; AJ Murillo, mixer. Music Barking Owl Jacob Plasse, composer; Kelly Bayett, creative director; Ashley Benton, producer.
For World Cancer Day (Feb. 4), Gustave Roussy, a treatment center in France ranked number one in Europe and number four in the world in the fight against cancer, is once again speaking out through film. “Lucie” retraces the life of a young woman, from her birth, her joys, her encounters and her trials, in particular the illnesses she faced or may have faced (if not vaccinated) during her life but which did not kill her thanks to advances in science and medicine, including the discovery of her rare cancer at the age of 36.
Conceived by Publicis Conseil and directed by Jaco Van Dormael via production company Hamlet, “Lucie” takes the gamble of using almost exclusively scientific images to tell this story (scanners, MRIs, microscopes, 3D). It highlights the beauty of these images beyond their raw meaning, the poetry that can emerge from them to pay tribute to all the researchers, doctors and specialists who over the centuries have transformed what were once serious illnesses into benign ones, saving many lives in the process. Like most of us, Lucie lives her life without even thinking about all the times when science and medicine have enabled her to go on living.
“In a world where cancer affects one person in two and more and more young adults, we want to show that the disease is a stage in life from which the majority of sufferers are now recovering, thanks to scientific progress. Lucie’s story is the story of thousands of patients. This film makes Gustave Roussy, its doctors, researchers and professionals part of the history of major scientific advances,” said Professor Fabrice Barlesi, CEO of Gustave Roussy.
