Register

    Publicis Italia Spoils the Spoilers For “Money Heist,” Netflix

    By SHOOTUpdated:No Comments5211 Views

    What’s worse than waiting months for the next season of your favorite TV series? Seeing spoilers as soon as it’s released. And the more the show is anticipated–as is the case for Money Heist, Netflix’s flagship show that’s releasing it’s grand finale this year–the more serious the problem gets.
     
    Just think of the fact that as much as 12.5% of online conversations related to a single show are spoilers, which peak at the very first hours of the release. A figure that feels unavoidable when the conversation concerns a show with dedicated fans around the world like Money Heist.
     
    That’s why to launch the highly anticipated Volume 1 of the last part of the series, Netflix Italy and creative agency Publicis Italia have organized a special event for the most avid spoiler makers. Thinking they were about to fly to Madrid to take part in an exclusive Money Heist screening, the unsuspecting guests didn’t know that the event would be in the only place where the phones must remain off: on an airplane.
     
    Taking off the morning of Netflix’s worldwide release, the spoiler makers remained in the aircraft, far away from the Internet, for the duration of the first five episodes of the last part of Money Heist. Five hours that allowed millions of fans on the ground to view the series finally free of spoilers while remaining an unforgettable experience for those who were on board: the one and only time anybody would have wanted to be taken hostage by the gang.

    Simone Godano of production company Groenlandia directed this campaign video case study.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2021-09-09)
    Credits

    Client Netflix Italy Agency Publicis Italia Bruno Bertelli, chief creative officer, Publicis worldwide; Michele Picci, executive creative director; Alessandro Candito, creative director; Andrea Raia, sr. art director; Matteo Gatto, sr. copywriter; Andrea Battista, data strategist; Francesca Zazzera, head of production; Erica Lora Lamia, Beatrice Pepe, producers. Production Event, Event & Communication Agency Paride Vitale Paride Vitale, founder & CEO; Maria Teresa Frezza, event manager; Elisabetta Savoia, event specialist. Production Video Groenlandia  Simone Godano, director; Leonardo Godano, exec producer; Cecilia Passa, producer; Leonardo Mirabilia, DP; Enrico Munarini, editor.

    Media Type:Film: Short
    ScreenWork Categories:Short film



    The Best Work You May Never See: A Trailer For Director Rosie Morris’ Docushort On Young Carers In The U.K.

    Thursday, June 11, 2026

    This trailer is for the new documentary short Is Mum OK, which shines a light on the hidden realities faced by young carers in the U.K.

    In the U.K., a carer is generally anyone who looks after a family member, partner, or friend who needs help due to illness, frailty, disability, mental health issues, or an addiction. Crucially, this refers to carers who provide this support for free.

    The short follows a group of young carers in Waltham Forest, East London, who are given access to much-needed respite through a dedicated local initiative, Young Carers Club, a fortnightly respite evening where they can socialize, eat and spend time with others who understand their experiences.

    It explores both the beauty and the burden of caring from a young age, while highlighting the need for greater recognition and support for young carers across the U.K.

    Commissioned by Guardian Documentaries and produced by Uncommon Creative Studio, Is Mum OK was released during Carers Week 2026 (June 8-14)--with this year’s week themed around building carer-friendly communities

    The film will also be screened to members of Parliament, urging them to bring young carers’ rights to the top of the social care agenda

    Is Mum OK was directed by Rosie Morris, who had firsthand experience of being a carer for her mother.

    There are estimated to be at least one million young carers in the U.K., many of whom remain unidentified and unsupported.

    Director Morris said, “This story is deeply personal to me, rooted in my own experience of caring for a loved one. Caring for my mother three years ago was one of the hardest and most meaningful experiences I have ever had. My difficulty in transitioning out of being a carer and... Read More

    MySHOOT Profiles


    Add A Comment