Simon McQuoid of Imperial Woodpecker directed this spot for Hewlett Packard Enterprise (HPE), part of a campaign from Publicis New York which takes a light-hearted approach to a serious challenge, as a “monster” I.T. problem literally gets blown away.
The “TAME I.T.” campaign brings the IT Monster to life as a disruptive character who personifies I.T. complexity and specific customer pain points with humor–demonstrating an empathy and deep understanding of IT customers’ challenges.
Andy Bird, CCO of Publicis NY, commented, “Tech problems are often massive, almost inexpressible and monstrous in scope. We took that simple idea and crafted it into a big smart, creative visual. The red monster simply conveys the scale of the issue and just how quickly HPE provides a solution.”
CreditsClient Hewlett Packard Enterprise (HPE) Agency Publicis New York Andy Bird, chief creative officer; Matt McKay, executive creative director; Carlos Perez, Justin Via, creative directors; Jake Blumenau, Roe Laophermsook, associate creative directors; Dudo Gomes, art director; Chris Wilson, writer; Halli Rosen, designer; Lauren Schneidmuller, executive producer, broadcast; Rachel Rauch, music producer; Kathleen Bennett, executive producer, integrated; Jeff Koss, SVP, strategy director. Production Imperial Woodpecker Simon McQuoid, director; Charlie Cocuzza, exec producer; Anita Wetterstedt producer. Editorial Mackcut Ian Mackenzie, editor; Gustavo Roman, assistant editor; Gina Pagano, exec producer. VFX The Mill Melanie Wickham, exec producer; Bugs Russell, producer; Samuel Centore, production coordinator; Tony Robins, shoot supervisor; Jimmy Bullard, 2D lead artist; Christian Nielsen, 3D lead artist; Heather Kennedy, Jamie Scott, Molly Intersimone, Ting Jung-Hsu, Andre Vidal, Eric Sibley, Ari Garber, Kieran Hanrahan, Yongjae Lee, Akshay Jain, Arijit Ghosh, Badrinath Chinimilli, Jyoti Tiwari, Nithin Babu, 2D artists; Seon Crawford, Shawn Lipowski, Billy Jang, Incheol Jeong, Constance Bensen, Chris Hill, Dave Barosin, Jackie Liao, Navdeep Singh, Bijo Joy, Fazal Khan, Gokul Navaneethan, Manoj Ravi, Spandana Battula, Tarun Kumar, 3D artists; Charles Lee, matte painting; Adam Pearlman, Kyle Leicht, design. Color The Mill Fergus McCall, colorist; Rochelle Brown, exec producer, color; Evan Bauer, color producer. Sound Heard City Evan Mangiamele, engineer; Sasha Awn, exec producer.
We Are Pi Rolls Out Trailer For Nike-Backed Feature On Athletes With Olympic and Paralympic Dreams
Amsterdam-based creative agency We Are Pi debuted the trailer for Crois Pas Qu’on Dort (Don’t Think We’re Sleeping in English), an inspiring feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support of Nike, will premiere in mid January 2025 followed by a release in theaters at the end of January. It follows three protagonists from Paris and its suburbs: Charles-Antoine, a runner with an intellectual disability who won Gold at the Tokyo Paralympics and is competing in this year’s Paralympics; and Leyna and Maysane, French twin sisters and heirs to their Laotian-Algerian family’s very own taekwondo dynasty who are coached by their father and dream of competing in taekwondo at Paris 2024. The athletes were followed by a film crew over the course of five years, recording how their stories, their lives and their sporting achievements unfold over time. The film combines the rawness and intimacy of their everyday lives with the audacity of their sporting dreams, with their stories culminating at the Paris 2024 Olympic and Paralympics. Crois Pas Qu’on Dort was created with the aim of inviting a new generation of athletes in France into sport by inspiring them with the stories of our protagonists and the transformative power that sport had on their lives. The production began over seven years ago in 2017 with nearly two years of extensive casting sessions that involved viewing around 500 profiles of athletes. Two directors, Nick Walters and Lou Marillier, English and French, respectively, subsequently followed the selected young protagonists closely as they pursued their... Read More