Publicis New York created this short titled “Not Like Us” for Doctors of the World (DOTW), the international human-rights organization that provides long-term medical assistance to refugees in Europe and the Middle East. Directed by Cano Rojas, the video appears on DOTW’s Facebook page and YouTube channel.
In mid-December, Publicis accompanied a team of filmmakers to the Syrian border near Aleppo to spend a week documenting the frontlines. While visiting DOTW clinics and hospitals, and meeting the patients there, the team discovered a powerful reason to feel fear in the face of this crisis—not fear of the refugees themselves but, fear of the world’s indifference towards them. This film, the first in a series, was born of that visit and shows us the human face of Syrian refugees and, more importantly, how familiar that face is to our own.
Andy Bird, chief creative officer, Publicis New York, said, “While traveling with the Doctors of the World team to the Syrian border our creatives unveiled a dangerous contagion: indifference. Indifference can be as poisonous and invasive as any plague. We immediately knew we needed to spark awareness. This film is the result, and a sensitive, thoughtful, creative articulation of a serious issue. We hope people will pay attention.”
Client Doctors of the World Agency Publicis NY Andy Bird, chief creative officer; Joe Johnson, EVP, executive creative director; Lisa Bifulco, EVP, chief production officer; Jeremy Filgate, Einav Jacubovich, Josh Horn, VP, creative directors; Patrick Merritt, sr. copywriter; Hadleigh Arnst, sr. producer; Erica Herman, SVP, strategy director; Beth Beckmamn, strategist; Evan Finkelstein, search analyst; Jason Bailey, integrated producer. Production Cano Rojas, director. Prodigious Worldwide Lisa Sadek, producer. Editorial Prodigious Jason Schneider, editor.
The Best Work You May Never See: ROSA PARIS, Director Thomas Calley Show Entrepreneurship In Full Bloom For Banque Populaire
Creative agency ROSA PARIS has conceived of this bank ad that doesn’t look like a bank ad for Banque Populaire. The financial institution supports the creation of 200 new businesses every day across France--and that is reflected visually in this commercial with a mesmerizing metaphor of blooming flowers to symbolize the widespread impact of entrepreneurship and local growth.
This ode to flower power was directed by Thomas Calley and produced by Frenzy Paris. Calley’s 2023 film Le Règne Animal (The Animal Kingdom) won five Cesar Awards, underscoring that he’s a custom fit to bring this cinematic-style brand film to life.
“In our rapidly-evolving society, success is no longer just a personal achievement. It has become more collective, more local, and more sustainable. It’s no longer just about numbers or titles; it’s a human adventure that impacts those around us. This film is an anthem to entrepreneurship and a symbolic demonstration of the power an entrepreneur holds: the ability to improve the world around them,” said Jean-Patrick Chiquiar, co-founder, ROSA PARIS.
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