Publicis New York created this short titled “Not Like Us” for Doctors of the World (DOTW), the international human-rights organization that provides long-term medical assistance to refugees in Europe and the Middle East. Directed by Cano Rojas, the video appears on DOTW’s Facebook page and YouTube channel.
In mid-December, Publicis accompanied a team of filmmakers to the Syrian border near Aleppo to spend a week documenting the frontlines. While visiting DOTW clinics and hospitals, and meeting the patients there, the team discovered a powerful reason to feel fear in the face of this crisis—not fear of the refugees themselves but, fear of the world’s indifference towards them. This film, the first in a series, was born of that visit and shows us the human face of Syrian refugees and, more importantly, how familiar that face is to our own.
Andy Bird, chief creative officer, Publicis New York, said, “While traveling with the Doctors of the World team to the Syrian border our creatives unveiled a dangerous contagion: indifference. Indifference can be as poisonous and invasive as any plague. We immediately knew we needed to spark awareness. This film is the result, and a sensitive, thoughtful, creative articulation of a serious issue. We hope people will pay attention.”
Client Doctors of the World Agency Publicis NY Andy Bird, chief creative officer; Joe Johnson, EVP, executive creative director; Lisa Bifulco, EVP, chief production officer; Jeremy Filgate, Einav Jacubovich, Josh Horn, VP, creative directors; Patrick Merritt, sr. copywriter; Hadleigh Arnst, sr. producer; Erica Herman, SVP, strategy director; Beth Beckmamn, strategist; Evan Finkelstein, search analyst; Jason Bailey, integrated producer. Production Cano Rojas, director. Prodigious Worldwide Lisa Sadek, producer. Editorial Prodigious Jason Schneider, editor.
The Hudson Dusters Direct New Jersey Holiday Film For RWJBarnabas Health From Agency StrawberryFrog
This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.
Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.
“With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”
In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More