Squarespace and its in-house agency have launched this creative campaign, “Launch It,” which is aimed at encouraging people no matter their circumstance that they can get their business off the ground and that a supportive website partner can be a key part in making this happen.
A prime component of the campaign is this aspirational long-form film directed by Ian Pons Jewell of RESET, with visual effects from Time Based Arts.
The “Launch It” film uses the metaphor of a space launch to bring to life the feeling of anticipation and excitement we’ve all felt before sharing a new project with the world. The preparation we see going into the launch of each individual’s websites in the film is meant to inspire viewers to make a website worthy of their dreams.
The campaign will run in the U.S., U.K, Australia and Canada in broadcast, online, and OOH in select cities.
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Credits
Client Squarespace Agency Squarespace, in-house David Lee, chief creative officer; Gui Borchert, brand design director; Sandra Nam, creative production director; Marisa Wasser, freelance producer; Ben Hodgins, art director; JC Abruzzi, freelance copywriter. Production RESET Ian Pons Jewell, director; Mauro Chiarello, DP; Deannie O’Neil, exec producer; Jon Adams, line producer. Editorial Whitehouse Post Tobias Suhm, editor; Nick O’neil, assistant editor; Joanna Manning, exec producer; Jordan Stricklin, producer. VFX Time Based Arts, London Tom Johnson, exec producer; Jo Gutteridge, VFX producer; Sheldon Gardner, VFX supervisor; Jim Radford, shoot supervisor; Simone Grattarola, colorist; Leo Watson, Adam Paterson, Stephen Grasso, Will Robinson, Linda Cieniawska, Grant White, Manolo Perez, Matt Shires, Richie White, Ollie Ramsey, 2D team; Sam Osborne, Federico Vanone, 3D leads; Ben Cantor, Mike Battcock, Walter How, Zoe Sottiaux, Ihor Obukhobvskyi, Joffrey Zeitouni, Ian Baird, Emma Malric, 3D team; Stephen Ross, design. (Toolbox: Flame, Nuke, After Effects, Maya, Houdini, Syntheyes–tracking, Zbrush, Substance, Resolve) Music/Sound Design/Mix Q Department.
Ad agency Innocean Berlin has launched a full visual rebrand and platform for NewMotion, designed to bring more diverse talent behind the camera by giving German production companies a way to open their sets to new voices.
The launch comes at a pivotal moment for the German film industry: In recent years, Germany has seen global acclaim for Oscar-nominated and award-winning productions like All Quiet on the Western Front and The Teacher’s Lounge. At this year’s Berlinale, the number of national and co-produced films reached an all-time high. Meanwhile, the federal government has committed to nearly doubling its production funding, now reaching €250 million ($291 million U.S.)
But while international demand for German productions is growing, the industry still struggles with lack of diversity, limited access and an over-reliance on networks and connections. NewMotion was created to help change that.
At the heart of the project is Germany’s largest online film industry database, a platform designed to connect production companies with aspiring crew members through on-set shadowing experiences, developed in collaboration with BuzzWoo. Covering more than 60 different behind-the-scenes roles, the online platform provides applicants with hands-on access to an industry that has often been difficult to break into.
The platform provides users with real-time listings for shadowing, internships, and training opportunities. For those unsure where to start, there’s an AI-powered “Skillmatcher” tool, an interactive quiz that suggests suitable film professions based on users’ personal strengths and interests. An additional interactive film experience lets users explore a virtual film set and learn about various roles by clicking on... Read More
