Gary Freedman of RESET directed this Super Bowl spot in which actor Chris Pratt is in training for his Michelob Ultra ad which is slated to debut during the Big Game telecast.
Turns out Pratt’s role isn’t quite what he thought–far from a spokesman and more in the background.
The comedy commercial was conceived by a creative team at FCB Chicago.
Client Michelob Ultra Agency FCB Chicago Liz Taylor, chief creative officer; Andy Kohman, Josh Hurley, VPs, creative directors; Nick Stoner, Nick Howard, associate creative directors; Will St. Clair, SVP, director of integrated production; Chris Wickman, executive producer. Production RESET Gary Freedman, director; Dave Morrison, managing director; Deannie O’Neil, exec producer; Jen Beitler, exec producer/bidding; JP Colombo, head of production; Andrew Travelstead, producer; Joe Willems, DP; Chris Gorak, production designer. Editorial Exile Kirk Baxter, editor; Remy Fox, producer. Cartel Leo Scott, editor; Lauren Blauweiss, partner/EP. Post VFX Lord + Thomas Clare Deady, sr. producer.
To celebrate the 200th birthday of Johann Strauss II, the Vienna Tourist Board is launching an intergalactic premiere. The “Waltz into Space” mission will send Strauss’s masterpiece “The Blue Danube” into deep space.
For decades, “The Blue Danube” has been considered the unofficial “Anthem of Space,” famously immortalized in Stanley Kubrick’s “2001: A Space Odyssey”. Yet, surprisingly, this iconic Waltz by the famous Viennese composer was not included on either of the Voyager Golden Records--a collection of humanity’s greatest achievements, including a selection of 27 songs, that was sent by NASA to reach potential extraterrestrial life back in 1977.
On May 31 2025, Vienna will be setting the record straight in a campaign by agency Jung von Matt DONAU that amplifies its reputation as the city of music. In collaboration with the “Wiener Symphoniker” (Vienna Symphony Orchestra) and the European Space Agency (ESA), “The Blue Danube” Waltz will be broadcast to the farthest reaches of the universe, creating a timeless musical bridge between humanity and potential extraterrestrial life.
“The Blue Danube”, performed by the “Wiener Symphoniker” in Vienna at a special concert at Vienna’s MAK Museum on May 31, will be digitized and transmitted via the European Space Agency’s deep space communication facilities at Cebreros, Spain. The signal will continue indefinitely, traveling at the speed of light, and will surpass Voyager 1 in about 23 hours and 3 minutes.
To create awareness ahead of the mission, Jung von Matt created this humorous film that speculates on why “The Blue Danube” was not included on the Voyager Golden Records. The story revolves around the mission director (played by Adam... Read More
