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    R/GA, Director Adam Donald Get Ready To Run In NYC For Nike

    By SHOOTUpdated:No Comments4156 Views

    This Nike spot from R/GA showcases fast-paced New Yorkers who keep the city moving, whether they call themselves runners or not. 

    Directed by Adam Donald of production house The Custom Family, the piece features the world’s fastest marathoner, Eliud Kipchoge, alongside the tenacious city dwellers of NYC dashing to make the subway, sprinting through traffic and bounding to sneak a bite from their local bodegas. 

    Titled “Ready to Run NYC,” the commercial moves to music from Racket Club and sound design out of Rainhouse Music & Sound Design. Nick Crane and Alex Britten served as composer and sound designer, respectively.

    The spot was edited by Paul La Calandra of Uppercut.

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    Credits

    Client Nike Agency R/GA, New York Leah Alfonso, copywriter. Production The Custom Family, Brooklyn, NY Adam Donald, director; Larry McCrudden, exec producer; Jacob Wasserman, producer; Real Sprauge, DP. Editorial Uppercut, New York Paul La Calandra, editor; Nick Ljubicich, assistant editor; Nick Crane, post producer. Music Racket Club, New York Nick Crane, composer. Sound Design Rainhouse Music & Sound Design, bicoastal Alex Britten, sound designer. Audio Post Rainhouse Music & Sound Design, bicoastal Alex Britten, mixer. Color Forager, NY Brett Price, colorist

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:R/GARacket ClubRainhouse Music & Sound DesignThe Custom FamilyUppercut



    Serena Williams, LePub, Dolsten & Co. Put Old U.S. Open Tickets Back In Play Courtside

    Thursday, August 6, 2026

    Heineken® is bringing a new approach to fan connection this summer. Whether it be music, movies or sport--only the biggest fans keep their old tickets as mementos. Now, Heineken is bringing 23-time Grand Slam champion and Heineken 0.0 Global Ambassador Serena Williams’ biggest fans together by re-activating her past tickets for this year’s U.S. Open. As an extension of Heineken’s “Fans Have More Friends” campaign and in partnership with the tennis icon, Second Serve Tickets revives tickets from any of Williams’ past U.S. Open tournaments for a chance to score a seat in the exclusive Heineken Suite at Arthur Ashe Stadium at the 2026 US Open. Fans at the 2026 U.S. Open can also purchase limited-edition Heineken 0.0 cans inspired by the ticket designs from Serena Williams’ six US Open championship wins, available exclusively at the 2026 US Open starting Monday, August 24 (while supplies last) alongside the full Heineken portfolio. Simon Dolsten of Dolsten & Co. directed this hero spot--from creative agency LePub New York--which meshes live action and animation with Williams in the starring role. Read More

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