Since E*Trade is about seizing opportunity, spokesman Kevin Spacey says he’s going off script in this spot and proceeds to seize varied artistic opportunities by portraying different characters–replete with distinctive accents and dialects–in rapid fire succession.
Steve Miller of @radical.media directed the ad, entitled “Accents,” for agency R/GA, New York.
Client E*Trade Agency R/GA, NY Nick Law, global chief creative officer; Taras Wayner, SVP, executive creative director; Michael Lowenstern, VP, digital advertising; Lee Margolis, creative director; Steve Giraldi, Peter Unger, associate creative directors; Kat Friis, group director, film production; Brian Schierman, sr. producer. Production @radical.media Steve Miller, director; Frank Scherma, Gregg Carlesimo exec producers; Frank Dituri, head of production; Matt O’Shea, line producer; Igor Martinovic, DP. Editorial Cutting Room, NY Merritt Duff, editor; Megan Katuran, assistant editor; Melissa Lubin, exec producer. Music JSM, NY Joel Simon, chief creative officer/composer; Neil Jason, composer; Nathan Kil, composer/sound design; Jeff Fiorello, exec producer. Telecine Company 3, NY Tim Masick, colorist. Postproduction Light of Day, NY Colin Stackpole, exec producer; Pete DeAndrea, Flame artist. Audio Sonic Union, NY Michael Marinelli, audio engineer; Justine Cortale, sr. producer.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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