Directed by Sean Meehan of production house Arts & Sciences, this 45-second hero film in the Samsung Mobile “Seamlessly Connect Your Galaxy” campaign from R/GA New York highlights Samsung’s partnership with Spotify and features two young parents who discover they can pacify their crying baby with help from rapper DMX and Samsung’s ecosystem of products.
The exhausted parents realize the baby likes DMX and use their Galaxy S10+ to keep the music playing between the Galaxy Watch Active, Galaxy Buds, and Samsung TV as they move about through the house.
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Credits
Client Samsung Mobile Agency R/GA New York Nick Pringle, Kim Laama, group executive creative directors; Ciaran McCarthy, Roberto Fara, executive creative directors; Josh Parschauer, creative director; Katie Facada, Thibault Gerard, Joshua Williams, associate creative directors; Ben Downard, design director; Chris Cyran, Anton Pearson, Wes Vanderpool, Tiffany Tsoi, design; Jason Saimpy, jr. art director; Ji Kim, jr. art director; Ami Moore, VP, executive production director; Meghann Mackenzie, executive strategy director; Jenna Silverman, strategy director; Carol Powley, executive content producer; Chris Detoy, Purvi Sheth, sr. content producers; Claire Dorwart, associate content producer, post; James Dick, executive creative director; Gavin Shapiro, motion design director; Natasha Saenko, 3D art director; Kai Tier, VP, technology director; Rawle Curtis, Thomas Chan, sr. technology directors. Production Company Arts & Sciences Sean Meehan, director/DP; Marc Marrie, managing partner/exec producer; Mal Ward, managing director/partner; Christa Skotland, head of production; Sam McGarry, producer; Michael Broaddus, production designer. Editorial Cut+Run Steve Gandolfi, editor; Chris Wronka, Eli Beck-Gifford, assistant editors; Marcia Wigley, head of production. Finishing Jogger NY Joey Grosso, lead Flame artist; Matt Dolven, Flame artist; Rachel Driver, Flame assistant; Mike Tockman, sr. producer. Color Company 3 Sofie Friis Borup, sr. colorist. Music “Party Up”–DMX Music Supervision Wool & Tusk Audio Sonic Union Julienne Guffain, sound designer/mix engineer.
This holiday season, YETI, in partnership with Wieden+Kennedy (W+K) Portland, has launched a film to highlight the unintended consequences of gifting a YETI product to someone you love. “Don’t Get Them a YETI,” is a punchy cautionary tale with a wink, warning those considering gifting a YETI not to, because a world of adventurous highs and lows awaits and it might just be more than they bargained for.
Directed by Daniel Wolfe and Jess Kohl of Love Song, with VO by Oscar- and Grammy-winning singer-songwriter and Yellowstone actor Ryan Bingham, the hero film opens with a YETI Tundra Cooler flying off the back of a truck and tumbling through the mud. This kicks off a kaleidoscopic fever dream of worst-case scenarios in the mind’s eye of the female lead. As she imagines what could unfold, bites to burns to rashes, to wet dogs to never ending slideshows, the witty voiceover rattles off reason after reason why giving a YETI is a terrible idea.
But the truth is, every “disaster” looks kind of amazing. And as the adrenaline builds, so does her resolve. By the end, she commits. This might be the worst idea she’s ever had, but it’s also the best. She’s getting the YETI.
The campaign embraces YETI’s core truth: it’s not just gear, it’s a gateway. A catalyst. And commitment to whatever comes with it. And YETI clearly has no problem beating up their own product in the process. Because they know it’s built to take it. From the mud to the rodeo to the back of a bush plane, these products are made for the ones who go too far—and the loved ones who enable them.
“Don’t Get Them a YETI” flips the holiday script. It’s not just about gift guides and wrapping paper. It’s about understanding what you’re really giving... Read More
