Sephora has teamed up with agency R/GA to launch the “Black Beauty is Beauty” campaign which shines a light on the significance of Black beauty expertise on culture, from the people, products, tools and trends that have shaped modern beauty.
A key element of the campaign is this “Black Beauty is Beauty” statement film, which highlights the Black people, cultures and communities behind the many beauty origins and rituals we know today. The 60-second spot was directed by Academy Award-nominated filmmaker and artist Garrett Bradley, and uses a collage style to show the trends, products and tools in the mainstream and then juxtaposes them with Black beauty culture.
A Best Documentary Feature Oscar nominee this year for Time, Bradley directed the Sephora spot via production house m ss ng p eces.
The campaign continues Sephora’s commitment to diversity, equity and inclusion. Last year Sephora became the first major retailer to commit to the 15 Percent Pledge (which is to carry 15% more Black-owned brands).
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Credits
Client Sephora Agency R/GA NY Shannon Washington, SVP, executive creative director; Katie Yoder, Katie Edmondson, creative directors; Asyla Fisher, sr. art director; Saige Sharpe, sr. copywriter; Erica Jense, director, content production; Purvi Sheth, Jennifer Arcese, sr. content producers; Erin Stella, associate content producer; Laura Kelly, group director, production; Shar-de Ricketts, executive producer. Production m ss ng p eces Garrett Bradley, director; Sara D’Alessio, line producer; Kate Oppenheim, managing director. Editorial Rock Paper Scissors Chris Mitchell, editor; Christian Oreste, Evelihna Gokinayeva, assistant editors; Eve Kornblum, managing director; Lisa Barnable, producer. Color Company 3 Jaime O’Bradovich, colorist; Kevin Breheny, color producer. Finishing/VFX The Mill Anne Trotman, beauty VFX supervisor; Anton Anderson, Burtis Scott, lead beauty artists; Kevan Lee, Jeff Robins, finish artists; Chanelle Lanos, associate producer; Luis Martin, production supervisor; Heath Raymond, exec producer. Sound Sonic Union Julienne Guffain, sound designer/mixer; Pat Sullivan, head of production. Music The Elements Music Josh Glazer, composer. Track: SephoraTwo7e2-edit5 Hair & Makeup Suzette Boozer, hair; Grace Phillips, makeup.
Stink Studios is launching the latest campaign for disruptive golf brand MANORS, marking a new phase in an ongoing relationship that previously shaped the brand’s evolution and delivered its most effective campaign to date. The new campaign marks the second collaboration on a golf performance wear line between MANORS and Reebok.
Director Dan French of Stink UK now returns to expand the brand’s distinctive world with “The United Kingdom of Golf.” Built around the uniquely British rituals and mishaps of the game, the campaign celebrates everything golfers have to overcome just to play the game, transforming familiar frustrations into surreal absurdity.
Narrated by European Ryder Cup Captain Sam Torrance, golfers battle hurricane-force winds, they disappear into impossibly deep bunkers, become trapped in commuter buses, full gear and all, they search for lost balls amongst flash mobs of sheep, and even get frozen into blocks of ice. Each vignette is rooted in an everyday truth of golfing in the U.K., just escalated ever so slightly. Enduring it is an endearing challenge.
The campaign strategically continues MANORS’ ambition to position golf as a cultural pastime, rather than an exclusive sport for an older audience. By leaning into the shared experiences that unite golfers, they build a richer, more relatable brand world that extends beyond the course.
For French, whose previous work helped establish MANORS’ tone, the latest project deepens a creative language built on craft and cinematic comedy. Inspired by Renaissance composition, documentary photography, and executed with practical in-camera effects, the film balances hyper-real imagery and tactile production design.
“It was an exciting brief to build on the... Read More
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