For client Samsung, R/GA teamed with music/media company 88rising (recently linked w/ Marvel for the Shang-Chi soundtrack) to develop an experience that gives enthusiastic GenZ fans of rising Asian musicians a creative platform and a community to create a dialogue around their cultural roots. 88rising pinpointed three rising female artists–Ylona Garcia, BIBI, and Niki–who invited global fans to help them finish their music videos using only the Samsung Galaxy S21 Ultra device. These fans also can contribute their own footage via social media to showcase their roots and heritage much like the artists for inclusion in each video.
The first video, “Don’t Go Changing,” has already been rolled out, featuring Garcia and directed by Louis Browne via production company Stadium.
Creative elements will be accessible via Samsung’s Instagram channel and 88rising/artist social handles.
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Credits
Client Samsung Agency R/GA Ashley D’Amour, strategy director (NY); Babo Schokker, associate creative director, design (NY); Denis Marcondes, sr. video editor (Sao Paulo); Francisco Arauz, sr. analyst (Buenos Aires); Jen Langusch, VP, executive director, data (NY); Jolien Werst, producer (Singapore); Luanda Farinha, sr. content producer (Sao Paulo); Nick Williams, executive content producer (NY); Nyomi Warren, designer (NY); Olivia Simone, associate creative director, copywriter (NY); Pete Karam, sr. sound designer (NY); Philip Tabak, director, connections (NY); Rosie Ollero, sr. content producer (NY); Sarah Phillips, executive producer (NY); Sasha Shor, group creative director (NY); Tatiana Pinheiro, content production manager; Gustavo Tadini, Maxwell Eduardo, animators (Sao Paulo). Production Company Stadium Louis Browne, director; Arlene Mueller, DP; Ryan Hawkins, exec producer; Cal Laird, editor; Adrienne Childress, producer; John Iadarola, production supervisor; Raijina Boswell, COVID compliance officer; Fabio Lo Fria, 1st AD; Jaclyn Amor, production designer; Lisa Li, stylist; Shea Hardy, makeup
Disney invites audiences into a heartwarming original story with A Disney Holiday Short: Best Christmas Ever, directed by Academy Award® winner Taika Waititi via production company Hungry Man. Premiering on Disney+ and online, and featuring the voice of John Goodman as Doodle, the short serves as the creative centerpiece of Disney’s new “Make Someone’s Holiday Magic” campaign.
At the center of the story is a little girl and her doodle who comes to life on Christmas Day after Santa mistakes the drawing for a holiday wish. The short follows the charming story of the friendship between the girl and the animated product of her imagination during this magical season in a uniquely Disney way. The film ends with a call to action for viewers, “Make Someone’s Holiday Magic,” which serves as the tagline for Disney’s holiday campaign this year. Renowned Walt Disney Animation Studios animator Eric Goldberg, the creator of beloved Disney characters such as Genie from Aladdin (1992), acted as an advisor on the animation of the short in collaboration with Untold Studios, Hungry Man and creative agency adam&eveDDB.
This short follows last year’s Emmy®-nominated, A Disney Holiday Short: The Boy & The Octopus, also directed by Waititi, whose numerous Disney credits include Marvel Studios’ Thor: Ragnarok (2017) and Thor: Love and Thunder (2022), and Searchlight Pictures’ Jojo Rabbit (2019), for which he won an Oscar® for Best Adapted Screenplay.
“What makes this story uniquely Disney is the fact that it’s set in the world of a kid. It’s a kid and her new best friend, navigating the complex world together, and doing it just with the power of friendship and imagination,”... Read More
